Pasta experience: Eating with the five senses—a pilot study
<em>Dried pasta</em> is the Italian food “par excellence”. Traditional foods have characteristics that can stimulate or evoke in the consumer sensorial stimuli and experiences, especially when these foods are consumed in a <em>typical-traditional</em> restaurant. Traditional...
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| Format: | Article |
| Language: | English |
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AIMS Press
2018-11-01
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| Series: | AIMS Agriculture and Food |
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| Online Access: | http://www.aimspress.com/article/10.3934/agrfood.2018.4.493/fulltext.html |
| _version_ | 1818012337972445184 |
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| author | Luca Altamore Marzia Ingrassia Stefania Chironi Pietro Columba Giuseppe Sortino Ana Vukadin Simona Bacarella |
| author_facet | Luca Altamore Marzia Ingrassia Stefania Chironi Pietro Columba Giuseppe Sortino Ana Vukadin Simona Bacarella |
| author_sort | Luca Altamore |
| collection | DOAJ |
| description | <em>Dried pasta</em> is the Italian food “par excellence”. Traditional foods have characteristics that can stimulate or evoke in the consumer sensorial stimuli and experiences, especially when these foods are consumed in a <em>typical-traditional</em> restaurant. Traditional restaurants can use sensory marketing as a promotional advantage, creating a unique and original atmosphere that can represent their main way of differentiation. The aims of this paper are to know consumer liking with regard to two high quality types of Sicilian pasta, common dried pasta, and whole-wheat pasta, consumed in three different venues of a typical-traditional Italian franchised restaurant, and to measure the influence of <em>environmental </em>factors of the venues on consumers’ acceptance. Results showed that consumers are able recognize when the atmosphere of a restaurant is integrated and consistent with the food on offer and they appreciate more the contexts wherein they find this coherence. Moreover, the high degree of quality of the two types of pasta tasted was recognized by consumers that appreciated its gustative equilibrium, confirming that the gustatory sensations are not affected by the context in which a food is consumed. Finally, the study highlighted the importance of Olfactory marketing to influence the evaluation of the customer on restaurant’s atmospherics. |
| first_indexed | 2024-04-14T06:19:58Z |
| format | Article |
| id | doaj.art-95b8a30263e24dd898215993e27afb86 |
| institution | Directory Open Access Journal |
| issn | 2471-2086 |
| language | English |
| last_indexed | 2024-04-14T06:19:58Z |
| publishDate | 2018-11-01 |
| publisher | AIMS Press |
| record_format | Article |
| series | AIMS Agriculture and Food |
| spelling | doaj.art-95b8a30263e24dd898215993e27afb862022-12-22T02:08:05ZengAIMS PressAIMS Agriculture and Food2471-20862018-11-013449352010.3934/agrfood.2018.4.493Pasta experience: Eating with the five senses—a pilot studyLuca Altamore0Marzia Ingrassia1Stefania Chironi2Pietro Columba3Giuseppe Sortino4Ana Vukadin5Simona Bacarella61 Department of Agricultural, Food and Forest Sciences, University of Palermo, Italy1 Department of Agricultural, Food and Forest Sciences, University of Palermo, Italy1 Department of Agricultural, Food and Forest Sciences, University of Palermo, Italy1 Department of Agricultural, Food and Forest Sciences, University of Palermo, Italy1 Department of Agricultural, Food and Forest Sciences, University of Palermo, Italy2 ESCP Europe, Paris, France3 Department of Economics, Business and Statistics, University of Palermo, Italy<em>Dried pasta</em> is the Italian food “par excellence”. Traditional foods have characteristics that can stimulate or evoke in the consumer sensorial stimuli and experiences, especially when these foods are consumed in a <em>typical-traditional</em> restaurant. Traditional restaurants can use sensory marketing as a promotional advantage, creating a unique and original atmosphere that can represent their main way of differentiation. The aims of this paper are to know consumer liking with regard to two high quality types of Sicilian pasta, common dried pasta, and whole-wheat pasta, consumed in three different venues of a typical-traditional Italian franchised restaurant, and to measure the influence of <em>environmental </em>factors of the venues on consumers’ acceptance. Results showed that consumers are able recognize when the atmosphere of a restaurant is integrated and consistent with the food on offer and they appreciate more the contexts wherein they find this coherence. Moreover, the high degree of quality of the two types of pasta tasted was recognized by consumers that appreciated its gustative equilibrium, confirming that the gustatory sensations are not affected by the context in which a food is consumed. Finally, the study highlighted the importance of Olfactory marketing to influence the evaluation of the customer on restaurant’s atmospherics.http://www.aimspress.com/article/10.3934/agrfood.2018.4.493/fulltext.htmlsensory marketing| traditional restaurant| sensory test| product congruence| atmosphere| quality food| consumer preferences| Focus Group |
| spellingShingle | Luca Altamore Marzia Ingrassia Stefania Chironi Pietro Columba Giuseppe Sortino Ana Vukadin Simona Bacarella Pasta experience: Eating with the five senses—a pilot study AIMS Agriculture and Food sensory marketing| traditional restaurant| sensory test| product congruence| atmosphere| quality food| consumer preferences| Focus Group |
| title | Pasta experience: Eating with the five senses—a pilot study |
| title_full | Pasta experience: Eating with the five senses—a pilot study |
| title_fullStr | Pasta experience: Eating with the five senses—a pilot study |
| title_full_unstemmed | Pasta experience: Eating with the five senses—a pilot study |
| title_short | Pasta experience: Eating with the five senses—a pilot study |
| title_sort | pasta experience eating with the five senses a pilot study |
| topic | sensory marketing| traditional restaurant| sensory test| product congruence| atmosphere| quality food| consumer preferences| Focus Group |
| url | http://www.aimspress.com/article/10.3934/agrfood.2018.4.493/fulltext.html |
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