Publicity for a cancer research project. How much does it cost?

Publicity for a cancer research project. How much does it cost?

AbstractThis paper presents an applied case of publicity to demonstrate how a university cancer research group (a biomedical engineering team, Targetslab-GREP) without communication skills can achieve visibility. The article describes how to proceed to create an effective public relations strategy a...

Full description

Bibliographic Details
Main Authors: Sílvia Espinosa Mirabet, Mònica Puntí Brun
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Social Sciences
Subjects:
publicity
effective cost return
PR visibility
PR reputation
cancer research project
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2023.2170020

Similar Items

Similar Items