Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation

Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation

The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies’ financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation resources...

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Bibliographic Details
Main Authors: Milfelner Borut, Dlačić Jasmina, Snoj Boris, Selinšek Aleksandra
Format: Article
Language:English
Published: Sciendo 2019-12-01
Series:Naše Gospodarstvo
Subjects:
proactive market orientation
responsive market orientation
innovativeness
capacity to innovate
financial performance
m2
m3
Online Access:https://doi.org/10.2478/ngoe-2019-0015

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