(Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics

Tourism is one of the government’s ways of promoting the country’s identity and improving its economic growth. For tourists, it is to find not only reliable information but also promotion and the existence of the website is effective to persuade the potential tourists. The presence of nature’s beaut...

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Main Author: Arina Isti'anah
Format: Article
Language:English
Published: Universitas Syiah Kuala 2020-09-01
Series:Studies in English Language and Education
Subjects:
Online Access:https://jurnal.usk.ac.id/SiELE/article/view/16683
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author Arina Isti'anah
author_facet Arina Isti'anah
author_sort Arina Isti'anah
collection DOAJ
description Tourism is one of the government’s ways of promoting the country’s identity and improving its economic growth. For tourists, it is to find not only reliable information but also promotion and the existence of the website is effective to persuade the potential tourists. The presence of nature’s beauty is an overwhelming source of curiosity for visitors. The popularity of Indonesian tourism has motivated scholars to research tourism discourse strategies, yet the study on how nature was represented on the tourism website is still scarce. By applying Critical Discourse Analysis, this paper attempts at (re)evaluating language attitudes of the ecolexicon on the Indonesian tourism website. The research problems are formulated to answer (1) what domains of the environment are presented on the website, (2) how the ecolexicon found is evaluated, and (3) how the environment should be described on the website. The data were taken from 16 destination texts accessed from www.indonesia.travel. This research found that the physical environment comprising various domains dominated the website in the form of appreciation. The domination of valuation on the website revealed that Indonesian nature was promoted in terms of its value. It persuaded potential tourists to adore the beauty of the Indonesian physical environment. The website was re-evaluated to promote not only the physical environment but also social and economic environments in the form of judgment. The absence of judgment needs to be considered by the government considering that tourism should be a good chance to teach people how to respect nature despite people’s excitement when visiting the tourism destinations.
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spelling doaj.art-95ce182c07714d4ea59001751a9aca182023-02-08T04:11:24ZengUniversitas Syiah KualaStudies in English Language and Education2355-27942461-02752020-09-017262264110.24815/siele.v7i2.1668311605(Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguisticsArina Isti'anah0Universitas Sanata DharmaTourism is one of the government’s ways of promoting the country’s identity and improving its economic growth. For tourists, it is to find not only reliable information but also promotion and the existence of the website is effective to persuade the potential tourists. The presence of nature’s beauty is an overwhelming source of curiosity for visitors. The popularity of Indonesian tourism has motivated scholars to research tourism discourse strategies, yet the study on how nature was represented on the tourism website is still scarce. By applying Critical Discourse Analysis, this paper attempts at (re)evaluating language attitudes of the ecolexicon on the Indonesian tourism website. The research problems are formulated to answer (1) what domains of the environment are presented on the website, (2) how the ecolexicon found is evaluated, and (3) how the environment should be described on the website. The data were taken from 16 destination texts accessed from www.indonesia.travel. This research found that the physical environment comprising various domains dominated the website in the form of appreciation. The domination of valuation on the website revealed that Indonesian nature was promoted in terms of its value. It persuaded potential tourists to adore the beauty of the Indonesian physical environment. The website was re-evaluated to promote not only the physical environment but also social and economic environments in the form of judgment. The absence of judgment needs to be considered by the government considering that tourism should be a good chance to teach people how to respect nature despite people’s excitement when visiting the tourism destinations.https://jurnal.usk.ac.id/SiELE/article/view/16683tourismlanguage attitudeevaluationecolinguistics
spellingShingle Arina Isti'anah
(Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics
Studies in English Language and Education
tourism
language attitude
evaluation
ecolinguistics
title (Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics
title_full (Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics
title_fullStr (Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics
title_full_unstemmed (Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics
title_short (Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics
title_sort re evaluating language attitudes on indonesian tourism website a study on ecolinguistics
topic tourism
language attitude
evaluation
ecolinguistics
url https://jurnal.usk.ac.id/SiELE/article/view/16683
work_keys_str_mv AT arinaistianah reevaluatinglanguageattitudesonindonesiantourismwebsiteastudyonecolinguistics