The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction
Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs.. In this research, surve...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2020-09-01
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| Series: | APMBA (Asia Pacific Management and Business Application) |
| Subjects: | |
| Online Access: | https://apmba.ub.ac.id/index.php/apmba/article/view/382 |
| _version_ | 1818893023317065728 |
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| author | Rini Safitri Feri Dwi Riyanto Indah Yuliana |
| author_facet | Rini Safitri Feri Dwi Riyanto Indah Yuliana |
| author_sort | Rini Safitri |
| collection | DOAJ |
| description | Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs.. In this research, survey were conducted in telecommunication industry resulting 165 employee responses. Smart PLS was done to test the hypotheses, resulting that brand identity, brand leadership and brand communication influenced job satisfaction. This finding is in line with previous research where branding technique by employer not only cause employee turnover to drop, but also create benefits such as increased employee satisfaction, customer satisfaction and loyalty, and a positive image among other stakeholders. It is suggested that organization to promote employer branding includes brand identity, brand leadership, and brand communication for future business strategies. |
| first_indexed | 2024-12-19T18:06:00Z |
| format | Article |
| id | doaj.art-95eabdce982742dca7cd93f944c1418c |
| institution | Directory Open Access Journal |
| issn | 2252-8997 |
| language | English |
| last_indexed | 2024-12-19T18:06:00Z |
| publishDate | 2020-09-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | APMBA (Asia Pacific Management and Business Application) |
| spelling | doaj.art-95eabdce982742dca7cd93f944c1418c2022-12-21T20:11:28ZengUniversity of BrawijayaAPMBA (Asia Pacific Management and Business Application)2252-89972020-09-01915766229The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job SatisfactionRini Safitri0Feri Dwi Riyanto1Indah Yuliana2Faculty of Economic UIN Maulana Malik Ibrahim MalangFaculty of Economic UIN Maulana Malik Ibrahim MalangFaculty of Economic UIN Maulana Malik Ibrahim MalangEmployees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs.. In this research, survey were conducted in telecommunication industry resulting 165 employee responses. Smart PLS was done to test the hypotheses, resulting that brand identity, brand leadership and brand communication influenced job satisfaction. This finding is in line with previous research where branding technique by employer not only cause employee turnover to drop, but also create benefits such as increased employee satisfaction, customer satisfaction and loyalty, and a positive image among other stakeholders. It is suggested that organization to promote employer branding includes brand identity, brand leadership, and brand communication for future business strategies.https://apmba.ub.ac.id/index.php/apmba/article/view/382brand identitybrand leadershipbrand communicationemployer brandingjob satisfaction |
| spellingShingle | Rini Safitri Feri Dwi Riyanto Indah Yuliana The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction APMBA (Asia Pacific Management and Business Application) brand identity brand leadership brand communication employer branding job satisfaction |
| title | The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction |
| title_full | The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction |
| title_fullStr | The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction |
| title_full_unstemmed | The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction |
| title_short | The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction |
| title_sort | influence brand identity brand leadership and brand comunication toward job satisfaction |
| topic | brand identity brand leadership brand communication employer branding job satisfaction |
| url | https://apmba.ub.ac.id/index.php/apmba/article/view/382 |
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