The Influence Brand Identity, Brand Leadership, and Brand Comunication toward Job Satisfaction

Employees are pivotal resources for the organization as their various interactions among many levels in the employment experience that led to strong brands. Brand identity is the foundation in employer marketing that complement in training, social event, and mentor programs.. In this research, surve...

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Bibliographic Details
Main Authors: Rini Safitri, Feri Dwi Riyanto, Indah Yuliana
Format: Article
Language:English
Published: University of Brawijaya 2020-09-01
Series:APMBA (Asia Pacific Management and Business Application)
Subjects:
Online Access:https://apmba.ub.ac.id/index.php/apmba/article/view/382