ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM
Abstract: The purpose of this study was to analyze the effect of an integrated Service quality, corporate image of the Purchase intentions. Respondents were used as samples in this study were 200 consumers SME bike shop. Purposive sampling technique using sampling and methods of data analysis using...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Mercu Buana
2015-05-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/122 |
| _version_ | 1811241406028578816 |
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| author | Sri Vandayuli Riorini Christina Catur Widayati |
| author_facet | Sri Vandayuli Riorini Christina Catur Widayati |
| author_sort | Sri Vandayuli Riorini |
| collection | DOAJ |
| description | Abstract: The purpose of this study was to analyze the effect of an integrated Service quality, corporate image of the Purchase intentions. Respondents were used as samples in this study were 200 consumers SME bike shop. Purposive sampling technique using sampling and methods of data analysis using SEM technique. The results found that (1) the positive effect of the Corporate Service quality image, Purchase intentions, (2) the
positive effect of corporate image on Purchase Intention, and (3) Corporate imagemerupakan mediator in the relationship between the Service qualitydengan Purchase intentions.Penelitian further recommended to add the variable of Corporate social Responsibility / CSR as a factor affecting Purchase intention.
Keyword: Service Quality, Corporate Image, Purchase Intentions, Small and
Medium Enterprises / SME‘s |
| first_indexed | 2024-04-12T13:35:40Z |
| format | Article |
| id | doaj.art-95f6279d7b62435d8dd5ce5ddd009e3b |
| institution | Directory Open Access Journal |
| issn | 2088-1231 2460-5328 |
| language | English |
| last_indexed | 2024-04-12T13:35:40Z |
| publishDate | 2015-05-01 |
| publisher | Universitas Mercu Buana |
| record_format | Article |
| series | MIX: Jurnal Ilmiah Manajemen |
| spelling | doaj.art-95f6279d7b62435d8dd5ce5ddd009e3b2022-12-22T03:31:01ZengUniversitas Mercu BuanaMIX: Jurnal Ilmiah Manajemen2088-12312460-53282015-05-0143127ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKMSri Vandayuli RioriniChristina Catur WidayatiAbstract: The purpose of this study was to analyze the effect of an integrated Service quality, corporate image of the Purchase intentions. Respondents were used as samples in this study were 200 consumers SME bike shop. Purposive sampling technique using sampling and methods of data analysis using SEM technique. The results found that (1) the positive effect of the Corporate Service quality image, Purchase intentions, (2) the positive effect of corporate image on Purchase Intention, and (3) Corporate imagemerupakan mediator in the relationship between the Service qualitydengan Purchase intentions.Penelitian further recommended to add the variable of Corporate social Responsibility / CSR as a factor affecting Purchase intention. Keyword: Service Quality, Corporate Image, Purchase Intentions, Small and Medium Enterprises / SME‘shttp://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/122 |
| spellingShingle | Sri Vandayuli Riorini Christina Catur Widayati ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM MIX: Jurnal Ilmiah Manajemen |
| title | ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM |
| title_full | ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM |
| title_fullStr | ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM |
| title_full_unstemmed | ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM |
| title_short | ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM |
| title_sort | anteseden dan konsekwensi dari corporate image pada usaha kecil menengah ukm |
| url | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/122 |
| work_keys_str_mv | AT srivandayuliriorini antesedendankonsekwensidaricorporateimagepadausahakecilmenengahukm AT christinacaturwidayati antesedendankonsekwensidaricorporateimagepadausahakecilmenengahukm |