The Effect of Relationship Marketing Strategies On The Irankhodro`s authorized dealers ‘ economical Performance

Today, there is strong competition in any business, managers are trying to develop long-term relationships with customers led to loyalty, satisfaction, and providing their profitability. Therefore, this study aims to examine the impact of marketing relationship on economic performance in Iran Khodro...

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Bibliographic Details
Main Authors: Nabi Allah Dehghan, Jamshid Salehi Sadaghyani, Mahsa Farajloo Motlagh
Format: Article
Language:fas
Published: University of Isfahan 2014-07-01
Series:تحقیقات بازار یابی نوین
Subjects:
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1295-1&slc_lang=en&sid=1