Expectations of Students Towards The Didactic Staff as Factors Conditioning the Improvement of The University’s Relational Capital
The dynamically changing social-economic environment in which universities operate required from them in the recent years taking measures aimed at introducing significant changes in the area of conducted marketing activity. However, a typical composition of marketing instruments requires a different...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-12-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.30.12.2018.12 |
| Summary: | The dynamically changing social-economic environment in which universities operate required from them in the recent years taking measures aimed at introducing significant changes in the area of conducted marketing activity. However, a typical composition of marketing instruments requires a different approach due to the specific character of the branch and the targeted client. |
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| ISSN: | 2353-8414 |