“Pretty in Pink”—The Pink Color in Architecture and the Built Environment: Symbolism, Traditions, and Contemporary Applications

The main goal of this article is to summarize and present the most important facts concerning the use of the pink color in the built environment of the 20th and 21st centuries, considering its symbolic, functional, and decorative aspects, with particular emphasis on Western cultures. This monograph...

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Main Authors: Justyna Tarajko-Kowalska, Przemysław Kowalski
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Arts
Subjects:
Online Access:https://www.mdpi.com/2076-0752/12/4/161
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author Justyna Tarajko-Kowalska
Przemysław Kowalski
author_facet Justyna Tarajko-Kowalska
Przemysław Kowalski
author_sort Justyna Tarajko-Kowalska
collection DOAJ
description The main goal of this article is to summarize and present the most important facts concerning the use of the pink color in the built environment of the 20th and 21st centuries, considering its symbolic, functional, and decorative aspects, with particular emphasis on Western cultures. This monograph of color is aimed to contribute to a better understanding of the place and meaning of pink in the contemporary architectural space and to allow architects to use this color with greater awareness of its characteristic features. The results of the analysis of over 100 pink buildings and spaces, collected by the authors since 2016, are grouped into seven main thematic sections, which express different ways of applying pink in the built environment: as a traditional color, a stereotypic feminine and girlish color, a contrast color in public spaces, an extravagant color, a symbol of peace, hope, tolerance, and solidarity, a trendy color, and finally an “Instagramable” and fictional color. The main conclusion is that the pink color usage in contemporary architecture is very diverse and reflects the various associations and symbolisms of the color itself, which can only be understood in its socio-cultural contexts. Currently, two opposing tendencies are especially compelling—the first related to the kitschy and plastic aesthetic of “Barbie pink”, and the second associated with more neutral and universal “Millennial pink”.
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spelling doaj.art-960b6286594f4643996709d0d04272162023-11-19T00:11:08ZengMDPI AGArts2076-07522023-07-0112416110.3390/arts12040161“Pretty in Pink”—The Pink Color in Architecture and the Built Environment: Symbolism, Traditions, and Contemporary ApplicationsJustyna Tarajko-Kowalska0Przemysław Kowalski1Department of Spatial Planning, Urban and Rural Design, Faculty of Architecture, Cracow University of Technology, 31-155 Kraków, PolandDepartment of Landscape Architecture, Faculty of Architecture, Cracow University of Technology, 31-155 Kraków, PolandThe main goal of this article is to summarize and present the most important facts concerning the use of the pink color in the built environment of the 20th and 21st centuries, considering its symbolic, functional, and decorative aspects, with particular emphasis on Western cultures. This monograph of color is aimed to contribute to a better understanding of the place and meaning of pink in the contemporary architectural space and to allow architects to use this color with greater awareness of its characteristic features. The results of the analysis of over 100 pink buildings and spaces, collected by the authors since 2016, are grouped into seven main thematic sections, which express different ways of applying pink in the built environment: as a traditional color, a stereotypic feminine and girlish color, a contrast color in public spaces, an extravagant color, a symbol of peace, hope, tolerance, and solidarity, a trendy color, and finally an “Instagramable” and fictional color. The main conclusion is that the pink color usage in contemporary architecture is very diverse and reflects the various associations and symbolisms of the color itself, which can only be understood in its socio-cultural contexts. Currently, two opposing tendencies are especially compelling—the first related to the kitschy and plastic aesthetic of “Barbie pink”, and the second associated with more neutral and universal “Millennial pink”.https://www.mdpi.com/2076-0752/12/4/161pinkMillennial pinkBarbie pinkarchitecturebuilt environmentaesthetics
spellingShingle Justyna Tarajko-Kowalska
Przemysław Kowalski
“Pretty in Pink”—The Pink Color in Architecture and the Built Environment: Symbolism, Traditions, and Contemporary Applications
Arts
pink
Millennial pink
Barbie pink
architecture
built environment
aesthetics
title “Pretty in Pink”—The Pink Color in Architecture and the Built Environment: Symbolism, Traditions, and Contemporary Applications
title_full “Pretty in Pink”—The Pink Color in Architecture and the Built Environment: Symbolism, Traditions, and Contemporary Applications
title_fullStr “Pretty in Pink”—The Pink Color in Architecture and the Built Environment: Symbolism, Traditions, and Contemporary Applications
title_full_unstemmed “Pretty in Pink”—The Pink Color in Architecture and the Built Environment: Symbolism, Traditions, and Contemporary Applications
title_short “Pretty in Pink”—The Pink Color in Architecture and the Built Environment: Symbolism, Traditions, and Contemporary Applications
title_sort pretty in pink the pink color in architecture and the built environment symbolism traditions and contemporary applications
topic pink
Millennial pink
Barbie pink
architecture
built environment
aesthetics
url https://www.mdpi.com/2076-0752/12/4/161
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