Analyzing the Features of Marketing Provision of the Export Activity of Enterprise
The article is aimed at substantiating the features and technologies of development and introduction of the marketing provision of export activity of enterprise at its entrance to external markets. The specifics of influence factors and of the barriers of entry to foreign external have been provided...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-01-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://business-inform.net/export_pdf/business-inform-2018-1_0-pages-339_344.pdf |
| _version_ | 1811298807660412928 |
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| author | Kiiko Svitlana M. Kozub Viktoriia O. |
| author_facet | Kiiko Svitlana M. Kozub Viktoriia O. |
| author_sort | Kiiko Svitlana M. |
| collection | DOAJ |
| description | The article is aimed at substantiating the features and technologies of development and introduction of the marketing provision of export activity of enterprise at its entrance to external markets. The specifics of influence factors and of the barriers of entry to foreign external have been provided. The stages of entry into external markets are defined and generalized considering the characteristics and recommendations at each stage. The main stages of the process of export marketing activity of enterprise have been described. The current technologies of the marketing provision of export activity of enterprise have been presented. The types of interaction with consumers at the external market and the corresponding digital marketing provision, which will help to increase efficiency and success of the international activity of enterprise, have been allocated. |
| first_indexed | 2024-04-13T06:25:45Z |
| format | Article |
| id | doaj.art-961bc406d53d435e84a9df432b3adee7 |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-04-13T06:25:45Z |
| publishDate | 2018-01-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-961bc406d53d435e84a9df432b3adee72022-12-22T02:58:26ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2018-01-011480339344Analyzing the Features of Marketing Provision of the Export Activity of EnterpriseKiiko Svitlana M. 0Kozub Viktoriia O. 1Graduate Student, Simon Kuznets Kharkiv National University of EconomicsCandidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economics and Foreign Economic Activity Management, Simon Kuznets Kharkiv National University of Economics The article is aimed at substantiating the features and technologies of development and introduction of the marketing provision of export activity of enterprise at its entrance to external markets. The specifics of influence factors and of the barriers of entry to foreign external have been provided. The stages of entry into external markets are defined and generalized considering the characteristics and recommendations at each stage. The main stages of the process of export marketing activity of enterprise have been described. The current technologies of the marketing provision of export activity of enterprise have been presented. The types of interaction with consumers at the external market and the corresponding digital marketing provision, which will help to increase efficiency and success of the international activity of enterprise, have been allocated.http://business-inform.net/export_pdf/business-inform-2018-1_0-pages-339_344.pdfmarketing supportexport activity of enterpriseexternal marketsmarketing technologies |
| spellingShingle | Kiiko Svitlana M. Kozub Viktoriia O. Analyzing the Features of Marketing Provision of the Export Activity of Enterprise Bìznes Inform marketing support export activity of enterprise external markets marketing technologies |
| title | Analyzing the Features of Marketing Provision of the Export Activity of Enterprise |
| title_full | Analyzing the Features of Marketing Provision of the Export Activity of Enterprise |
| title_fullStr | Analyzing the Features of Marketing Provision of the Export Activity of Enterprise |
| title_full_unstemmed | Analyzing the Features of Marketing Provision of the Export Activity of Enterprise |
| title_short | Analyzing the Features of Marketing Provision of the Export Activity of Enterprise |
| title_sort | analyzing the features of marketing provision of the export activity of enterprise |
| topic | marketing support export activity of enterprise external markets marketing technologies |
| url | http://business-inform.net/export_pdf/business-inform-2018-1_0-pages-339_344.pdf |
| work_keys_str_mv | AT kiikosvitlanam analyzingthefeaturesofmarketingprovisionoftheexportactivityofenterprise AT kozubviktoriiao analyzingthefeaturesofmarketingprovisionoftheexportactivityofenterprise |