Employing marketing mix to increase the efficiency of CRM within organic products marketers in Jordan

Employing marketing mix to increase the efficiency of CRM within organic products marketers in Jordan

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Marketing mix appeared to be one of the most influential approaches on the marketing plans in the organizations. The current study seeks to examine the influence of marketing mix (4Ps – promotion, price, place and product) on the efficiency of CRM (responsiveness, empathy, customer relations, assura...

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Bibliographic Details
Main Author: Mohammad Fahmi Al-Zyoud
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2019-06-01
Series:Innovative Marketing
Subjects:
CRM
marketing mix
marketing mix and CRM practices and strategies
organic products
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12176/IM_2019_02_Al-Zyoud.pdf

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