Facebook Commentaries in Leni Robredo’s Presidential Campaign: Sexism Illumination

Sexism in social media sites has rarely been looked into and has been scarcely seen as a crucial subject to research studies, which is alarming to the desire to achieve an equal and just society. This study focused on the sexist rhetoric used in the commentaries on 2022 Presidentiable Leni Robredo t...

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Main Authors: Ailyn Capuyan, Mark Paul Capuyan, Percky Daffodil Jayme, Joemar Minoza, Rogela Flores
Format: Article
Language:Arabic
Published: Center of Language Development, Institut Agama Islam Negeri (IAIN) Madura 2023-11-01
Series:Okara: Jurnal Bahasa dan Sastra
Subjects:
Online Access:http://ejournal.iainmadura.ac.id/index.php/okara/article/view/10271
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author Ailyn Capuyan
Mark Paul Capuyan
Percky Daffodil Jayme
Joemar Minoza
Rogela Flores
author_facet Ailyn Capuyan
Mark Paul Capuyan
Percky Daffodil Jayme
Joemar Minoza
Rogela Flores
author_sort Ailyn Capuyan
collection DOAJ
description Sexism in social media sites has rarely been looked into and has been scarcely seen as a crucial subject to research studies, which is alarming to the desire to achieve an equal and just society. This study focused on the sexist rhetoric used in the commentaries on 2022 Presidentiable Leni Robredo to reveal how prevalent and existing sexism in the Philippines through language is. Comments are gathered from Facebook posts pertaining to Atty. Leni Robredo. The study employed a qualitative-descriptive research design, specifically content analysis, to analyze sexist words and phrases. The weight and capability of each word's sexism were compared when it is used to insult, degrade, and malign a woman to determine its level of sexism. The study revealed that deep-rooted gender biases and sexism through language are still highly functioning in society, as is observed and experienced online. Hostile sexism is the most pervasive level of sexism and hence contributes to widespread sexism in the country and is more commonly done by the majority of males than females. It is recommended that academe should promote unbiased gender language by making every term and phrase gender inclusive as an introduction lesson/subject) to avoid sexism.
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spelling doaj.art-96379334f7904ead82556dd3a706137d2023-12-08T07:27:25ZaraCenter of Language Development, Institut Agama Islam Negeri (IAIN) MaduraOkara: Jurnal Bahasa dan Sastra1907-624X2442-305X2023-11-0117228129910.19105/ojbs.v17i2.1027110271Facebook Commentaries in Leni Robredo’s Presidential Campaign: Sexism IlluminationAilyn Capuyan0Mark Paul Capuyan1Percky Daffodil Jayme2Joemar Minoza3Rogela Flores4Languages, Literature and Communication, Alumni, Cebu Technological University, Tuburan, 6043Languages, Literature and Communication, Alumni, Cebu Technological University, Tuburan, 6043Languages, Literature and Communication, Alumni, Cebu Technological University, Tuburan, 6043Languages, Literature and Communication Faculty, Cebu Technological University, Tuburan, 6043Languages, Literature and Communication Faculty, Cebu Technological University, Tuburan, 6043Sexism in social media sites has rarely been looked into and has been scarcely seen as a crucial subject to research studies, which is alarming to the desire to achieve an equal and just society. This study focused on the sexist rhetoric used in the commentaries on 2022 Presidentiable Leni Robredo to reveal how prevalent and existing sexism in the Philippines through language is. Comments are gathered from Facebook posts pertaining to Atty. Leni Robredo. The study employed a qualitative-descriptive research design, specifically content analysis, to analyze sexist words and phrases. The weight and capability of each word's sexism were compared when it is used to insult, degrade, and malign a woman to determine its level of sexism. The study revealed that deep-rooted gender biases and sexism through language are still highly functioning in society, as is observed and experienced online. Hostile sexism is the most pervasive level of sexism and hence contributes to widespread sexism in the country and is more commonly done by the majority of males than females. It is recommended that academe should promote unbiased gender language by making every term and phrase gender inclusive as an introduction lesson/subject) to avoid sexism.http://ejournal.iainmadura.ac.id/index.php/okara/article/view/10271sexismgender biasesgender inclusive languagefacebook commentaries
spellingShingle Ailyn Capuyan
Mark Paul Capuyan
Percky Daffodil Jayme
Joemar Minoza
Rogela Flores
Facebook Commentaries in Leni Robredo’s Presidential Campaign: Sexism Illumination
Okara: Jurnal Bahasa dan Sastra
sexism
gender biases
gender inclusive language
facebook commentaries
title Facebook Commentaries in Leni Robredo’s Presidential Campaign: Sexism Illumination
title_full Facebook Commentaries in Leni Robredo’s Presidential Campaign: Sexism Illumination
title_fullStr Facebook Commentaries in Leni Robredo’s Presidential Campaign: Sexism Illumination
title_full_unstemmed Facebook Commentaries in Leni Robredo’s Presidential Campaign: Sexism Illumination
title_short Facebook Commentaries in Leni Robredo’s Presidential Campaign: Sexism Illumination
title_sort facebook commentaries in leni robredo s presidential campaign sexism illumination
topic sexism
gender biases
gender inclusive language
facebook commentaries
url http://ejournal.iainmadura.ac.id/index.php/okara/article/view/10271
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