Attention and Recall of Point-of-sale Tobacco Marketing: A Mobile Eye-Tracking Pilot Study

Attention and Recall of Point-of-sale Tobacco Marketing: A Mobile Eye-Tracking Pilot Study

<strong>&nbsp;Introduction: </strong>As tobacco advertising restrictions have increased, the retail ‘power wall’ behind the counter is increasingly invaluable for marketing tobacco products. <strong>Objective: </strong>The primary objectives of this pilot study were 3-fol...

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Bibliographic Details
Main Authors: Maansi Bansal-Travers, Sarah E. Adkison, Richard J. O’Connor, James F. Thrasher
Format: Article
Language:English
Published: AIMS Press 2016-01-01
Series:AIMS Public Health
Subjects:
mobile-eye tracking
tobacco advertising
smoking
point-of sale
Online Access:http://www.aimspress.com/aimsph/article/596/fulltext.html

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