A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning Approach

Tourists’ experiential perceptions and specific behaviors are of importance to facilitate geographers’ and planners’ understanding of landscape surroundings. In addition, the potentially significant role of online user generated content (UGC) in tourism landscape research has only received limited a...

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Main Authors: Cheng Chai, Yao Song, Zhenzhen Qin
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Land
Subjects:
Online Access:https://www.mdpi.com/2073-445X/10/6/549
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author Cheng Chai
Yao Song
Zhenzhen Qin
author_facet Cheng Chai
Yao Song
Zhenzhen Qin
author_sort Cheng Chai
collection DOAJ
description Tourists’ experiential perceptions and specific behaviors are of importance to facilitate geographers’ and planners’ understanding of landscape surroundings. In addition, the potentially significant role of online user generated content (UGC) in tourism landscape research has only received limited attention, especially in the era of artificial intelligence. The motivation of the present study is to understand international tourists’ online reviews of Mt. Huangshan in China. Through a state-of-the-art natural language processing network (BERT) analyzing posted reviews across international tourists, our results facilitate relevant landscape development and design decisions. Second, the proposed analytic method can be an exemplified model to inspire relevant landscape planners and decision-makers to conduct future researches. Through the clustering results, several key topics are revealed, including international tourists’ perceptual image of Mt. Huangshan, tour route planning, and negative experience of staying.
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spelling doaj.art-964ca6fbe9da4cd9855d51f69fc236472023-11-21T20:46:09ZengMDPI AGLand2073-445X2021-05-0110654910.3390/land10060549A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning ApproachCheng Chai0Yao Song1Zhenzhen Qin2School of Computer Science, University of Nottingham, Nottingham NG8 1BB, UKSchool of Design, The Hong Kong Polytechnic University, Hong Kong 80309, ChinaSchool of Journalism and Communication, Anhui Normal University, Wuhu 241002, ChinaTourists’ experiential perceptions and specific behaviors are of importance to facilitate geographers’ and planners’ understanding of landscape surroundings. In addition, the potentially significant role of online user generated content (UGC) in tourism landscape research has only received limited attention, especially in the era of artificial intelligence. The motivation of the present study is to understand international tourists’ online reviews of Mt. Huangshan in China. Through a state-of-the-art natural language processing network (BERT) analyzing posted reviews across international tourists, our results facilitate relevant landscape development and design decisions. Second, the proposed analytic method can be an exemplified model to inspire relevant landscape planners and decision-makers to conduct future researches. Through the clustering results, several key topics are revealed, including international tourists’ perceptual image of Mt. Huangshan, tour route planning, and negative experience of staying.https://www.mdpi.com/2073-445X/10/6/549deep learninglandscapetourist experiencelandscape experiencetourist reviewBERT
spellingShingle Cheng Chai
Yao Song
Zhenzhen Qin
A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning Approach
Land
deep learning
landscape
tourist experience
landscape experience
tourist review
BERT
title A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning Approach
title_full A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning Approach
title_fullStr A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning Approach
title_full_unstemmed A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning Approach
title_short A Thousand Words Express a Common Idea? Understanding International Tourists’ Reviews of Mt. Huangshan, China, through a Deep Learning Approach
title_sort thousand words express a common idea understanding international tourists reviews of mt huangshan china through a deep learning approach
topic deep learning
landscape
tourist experience
landscape experience
tourist review
BERT
url https://www.mdpi.com/2073-445X/10/6/549
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