The service semiotics of luxury events: An exploration for future research and events management industry practice
This article discusses the implications of the role of semiotics in the design and delivery of luxury event-attendees’ experience. Within the contemporary industry and sector, the place of semiotics within the field of design will be established and its importance examined, with reference to future...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2021-01-01
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| Series: | Research in Hospitality Management |
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| Online Access: | http://dx.doi.org/10.1080/22243534.2020.1867374 |
| Summary: | This article discusses the implications of the role of semiotics in the design and delivery of luxury event-attendees’ experience. Within the contemporary industry and sector, the place of semiotics within the field of design will be established and its importance examined, with reference to future professional practice. Future research opportunities will also be identified. |
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| ISSN: | 2224-3534 2415-5152 |