Exploring the Benefit and Sacrifice Factors of Virtual Reality Gameplay
Although Virtual reality (VR) entertainment is now relatively popular, the adoption of VR devices is still low. In this study, a framework based benefit and sacrifice factors was developed to understand players’ intention to use VR devices to play games. Online questionnaire items were developed and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2020-03-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.00251/full |
| _version_ | 1818510906274873344 |
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| author | Chun-Chia Lee Kuo-Lun Hsiao Chia-Chen Chen |
| author_facet | Chun-Chia Lee Kuo-Lun Hsiao Chia-Chen Chen |
| author_sort | Chun-Chia Lee |
| collection | DOAJ |
| description | Although Virtual reality (VR) entertainment is now relatively popular, the adoption of VR devices is still low. In this study, a framework based benefit and sacrifice factors was developed to understand players’ intention to use VR devices to play games. Online questionnaire items were developed and published to collect the responses from university students in Taiwan. The feedback of 152 inexperienced players and 150 experienced players were collected. The eleven hypotheses were tested by using SmartPLS, a structural equation modeling (SEM) tool. The analysis results show that the influences of the benefit factors (flow, spatial presence, and relaxation) on the adoption intention in two groups are consistent. All of the positive influences are supported. Moreover, visual fatigue had the strongest negative effects on flow and intention. Players who are opener to new technology are more possible to adopt VR devices. The findings can provide insights to VR device developers to design their VR devices/contents and marketing strategies. |
| first_indexed | 2024-12-10T23:26:27Z |
| format | Article |
| id | doaj.art-964ef4e614e847348ff8d21c3272093b |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-10T23:26:27Z |
| publishDate | 2020-03-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-964ef4e614e847348ff8d21c3272093b2022-12-22T01:29:35ZengFrontiers Media S.A.Frontiers in Psychology1664-10782020-03-011110.3389/fpsyg.2020.00251516690Exploring the Benefit and Sacrifice Factors of Virtual Reality GameplayChun-Chia Lee0Kuo-Lun Hsiao1Chia-Chen Chen2School of Business, Minnan Normal University, Zhangzhou, ChinaDepartment of Information Management, National Taichung University of Science and Technology, Taichung, TaiwanDepartment of Management Information Systems, National Chung Hsing University, Taichung, TaiwanAlthough Virtual reality (VR) entertainment is now relatively popular, the adoption of VR devices is still low. In this study, a framework based benefit and sacrifice factors was developed to understand players’ intention to use VR devices to play games. Online questionnaire items were developed and published to collect the responses from university students in Taiwan. The feedback of 152 inexperienced players and 150 experienced players were collected. The eleven hypotheses were tested by using SmartPLS, a structural equation modeling (SEM) tool. The analysis results show that the influences of the benefit factors (flow, spatial presence, and relaxation) on the adoption intention in two groups are consistent. All of the positive influences are supported. Moreover, visual fatigue had the strongest negative effects on flow and intention. Players who are opener to new technology are more possible to adopt VR devices. The findings can provide insights to VR device developers to design their VR devices/contents and marketing strategies.https://www.frontiersin.org/article/10.3389/fpsyg.2020.00251/fullbenefit valuegameplay intentionflowsacrifice factorvirtual reality |
| spellingShingle | Chun-Chia Lee Kuo-Lun Hsiao Chia-Chen Chen Exploring the Benefit and Sacrifice Factors of Virtual Reality Gameplay Frontiers in Psychology benefit value gameplay intention flow sacrifice factor virtual reality |
| title | Exploring the Benefit and Sacrifice Factors of Virtual Reality Gameplay |
| title_full | Exploring the Benefit and Sacrifice Factors of Virtual Reality Gameplay |
| title_fullStr | Exploring the Benefit and Sacrifice Factors of Virtual Reality Gameplay |
| title_full_unstemmed | Exploring the Benefit and Sacrifice Factors of Virtual Reality Gameplay |
| title_short | Exploring the Benefit and Sacrifice Factors of Virtual Reality Gameplay |
| title_sort | exploring the benefit and sacrifice factors of virtual reality gameplay |
| topic | benefit value gameplay intention flow sacrifice factor virtual reality |
| url | https://www.frontiersin.org/article/10.3389/fpsyg.2020.00251/full |
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