The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior
The rapid advancements in technology have provided retailers with various methods of communicating with the customer such as real-time marketing. Real-time marketing (RTM) allows retailers to interact with customers through various means in real time. Although many businesses are starting to adapt...
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| Format: | Article |
| Language: | English |
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EconJournals
2017-07-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/4311 |