International Management and Marketing in Regional Trade within V4 Countries
Integration processes and globalization trends create new possibilities for enterprises. New economics alters the ways of „doing business” in the market. Interdependence of national economies is still deeper and includes different aspects of economic, political and social life. First of all, the pa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Miskolc
2007-02-01
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| Series: | Theory, Methodology, Practice |
| Subjects: | |
| Online Access: | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1333 |
| _version_ | 1797648377175867392 |
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| author | Elena Horská Iveta Ubreziová |
| author_facet | Elena Horská Iveta Ubreziová |
| author_sort | Elena Horská |
| collection | DOAJ |
| description |
Integration processes and globalization trends create new possibilities for enterprises. New economics alters the ways of „doing
business” in the market. Interdependence of national economies is still deeper and includes different aspects of economic, political
and social life. First of all, the paper identifies the areas and ways of the international business cooperation development among the
Slovak Republic and Hungary - a business partner closed from geographical or business point of view. Consequently, we try to
define the role of marketing in the global market space and distinguish the local, regional and global extend of business expansion.
For further development will be necessary to search for possibilities how to compete at the global food market, what are the
challenges for industries, marketing and business and how to decide on targeting for local versus regional or global market. We
consider the export clusters as an important tool for regional business cooperation and expansion.
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| first_indexed | 2024-03-11T15:31:21Z |
| format | Article |
| id | doaj.art-965c5be96e29438d8d8a121bf52989fd |
| institution | Directory Open Access Journal |
| issn | 1589-3413 2415-9883 |
| language | English |
| last_indexed | 2024-03-11T15:31:21Z |
| publishDate | 2007-02-01 |
| publisher | University of Miskolc |
| record_format | Article |
| series | Theory, Methodology, Practice |
| spelling | doaj.art-965c5be96e29438d8d8a121bf52989fd2023-10-27T04:14:02ZengUniversity of MiskolcTheory, Methodology, Practice1589-34132415-98832007-02-01401International Management and Marketing in Regional Trade within V4 CountriesElena Horská0Iveta Ubreziová1Slovak University of AgricultureSlovak University of Agriculture Integration processes and globalization trends create new possibilities for enterprises. New economics alters the ways of „doing business” in the market. Interdependence of national economies is still deeper and includes different aspects of economic, political and social life. First of all, the paper identifies the areas and ways of the international business cooperation development among the Slovak Republic and Hungary - a business partner closed from geographical or business point of view. Consequently, we try to define the role of marketing in the global market space and distinguish the local, regional and global extend of business expansion. For further development will be necessary to search for possibilities how to compete at the global food market, what are the challenges for industries, marketing and business and how to decide on targeting for local versus regional or global market. We consider the export clusters as an important tool for regional business cooperation and expansion. https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1333Regional tradeGeographical distanceBusiness distanceBusiness partnerOpportunitiesInternational trade |
| spellingShingle | Elena Horská Iveta Ubreziová International Management and Marketing in Regional Trade within V4 Countries Theory, Methodology, Practice Regional trade Geographical distance Business distance Business partner Opportunities International trade |
| title | International Management and Marketing in Regional Trade within V4 Countries |
| title_full | International Management and Marketing in Regional Trade within V4 Countries |
| title_fullStr | International Management and Marketing in Regional Trade within V4 Countries |
| title_full_unstemmed | International Management and Marketing in Regional Trade within V4 Countries |
| title_short | International Management and Marketing in Regional Trade within V4 Countries |
| title_sort | international management and marketing in regional trade within v4 countries |
| topic | Regional trade Geographical distance Business distance Business partner Opportunities International trade |
| url | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1333 |
| work_keys_str_mv | AT elenahorska internationalmanagementandmarketinginregionaltradewithinv4countries AT ivetaubreziova internationalmanagementandmarketinginregionaltradewithinv4countries |