Promoting Corporate Philanthropic Efforts through Social Media
Corporations face the challenge of creating awareness of corporate social responsibility (CSR) efforts while avoiding the appearance of being overly self-congratulatory or self-serving. The low cost and less obtrusive format of social media may make it a useful communication option for creating awar...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Aarhus University
2012-11-01
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| Series: | Hermes |
| Online Access: | https://tidsskrift.dk/her/article/view/97736 |