PREFERENSI KONSUMEN GULA PASIR TERHADAP PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI
Introduction: Distribution system of PTPN XI depends on the tender of regulation that affects benefit for PTPN XI. Java Seven Samurai which act as bidders. This study is expected to provide important information on PTPN XI and stimulus-dependent regulation of Seven Samurai, in order to sell new...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis, Universitas Airlangga
2020-09-01
|
| Series: | Jurnal Ekonomi dan Bisnis Airlangga |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JEBA/article/view/22320 |
| _version_ | 1827325253444960256 |
|---|---|
| author | Amarullah Sofa |
| author_facet | Amarullah Sofa |
| author_sort | Amarullah Sofa |
| collection | DOAJ |
| description |
Introduction: Distribution system of PTPN XI depends on the tender of
regulation that affects benefit for PTPN XI. Java Seven Samurai which act
as bidders. This study is expected to provide important information on
PTPN XI and stimulus-dependent regulation of Seven Samurai, in order to
sell new sugar products directly to the consumer so that the resulting
higher profits.
Methods: This research is a non-experimental study that performs data
collection at a certain time for the sample group (cross-sectional). The
research approach used in this study is a qualitative descriptive analysis
approach to processing primary data obtained from the research sample.
Results: The results of this study, new favorite sugar characteristics are:
1) Product: consumers prefer brands using Indonesian sugar, sugars
crystals are white clearly color, and odorless; 2) Price: consumers like
discounts and bonuses given to purchase a lot and adjust the size of the
price change per pack; 3) Promotion: social media are easily found and
preferred customer is Facebook; 4) Distribution: traditional marketing is
a consumer preferred shop and agents while modern retail customers
preferred is a minimarket.
Conclusion and suggestion: Sugar is distributed directly from PTPN XI
preferably at minimarket and agents. While distribution is lacking
indirectly (through an agent) is a traditional store.
|
| first_indexed | 2024-03-07T14:20:36Z |
| format | Article |
| id | doaj.art-965dbeb72c984b96a1161ccf9e5164b8 |
| institution | Directory Open Access Journal |
| issn | 2338-2686 2597-4564 |
| language | English |
| last_indexed | 2024-03-07T14:20:36Z |
| publishDate | 2020-09-01 |
| publisher | Fakultas Ekonomi dan Bisnis, Universitas Airlangga |
| record_format | Article |
| series | Jurnal Ekonomi dan Bisnis Airlangga |
| spelling | doaj.art-965dbeb72c984b96a1161ccf9e5164b82024-03-06T09:25:11ZengFakultas Ekonomi dan Bisnis, Universitas AirlanggaJurnal Ekonomi dan Bisnis Airlangga2338-26862597-45642020-09-0129110.20473/jeba.V29I12019.1-1410808PREFERENSI KONSUMEN GULA PASIR TERHADAP PRODUK, HARGA, PROMOSI, DAN DISTRIBUSIAmarullah Sofa0Sekolah Pascasarjana Universitas Airlangga Introduction: Distribution system of PTPN XI depends on the tender of regulation that affects benefit for PTPN XI. Java Seven Samurai which act as bidders. This study is expected to provide important information on PTPN XI and stimulus-dependent regulation of Seven Samurai, in order to sell new sugar products directly to the consumer so that the resulting higher profits. Methods: This research is a non-experimental study that performs data collection at a certain time for the sample group (cross-sectional). The research approach used in this study is a qualitative descriptive analysis approach to processing primary data obtained from the research sample. Results: The results of this study, new favorite sugar characteristics are: 1) Product: consumers prefer brands using Indonesian sugar, sugars crystals are white clearly color, and odorless; 2) Price: consumers like discounts and bonuses given to purchase a lot and adjust the size of the price change per pack; 3) Promotion: social media are easily found and preferred customer is Facebook; 4) Distribution: traditional marketing is a consumer preferred shop and agents while modern retail customers preferred is a minimarket. Conclusion and suggestion: Sugar is distributed directly from PTPN XI preferably at minimarket and agents. While distribution is lacking indirectly (through an agent) is a traditional store. https://e-journal.unair.ac.id/JEBA/article/view/22320SugarB2BProductPricePromotionDistribution |
| spellingShingle | Amarullah Sofa PREFERENSI KONSUMEN GULA PASIR TERHADAP PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI Jurnal Ekonomi dan Bisnis Airlangga Sugar B2B Product Price Promotion Distribution |
| title | PREFERENSI KONSUMEN GULA PASIR TERHADAP PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI |
| title_full | PREFERENSI KONSUMEN GULA PASIR TERHADAP PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI |
| title_fullStr | PREFERENSI KONSUMEN GULA PASIR TERHADAP PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI |
| title_full_unstemmed | PREFERENSI KONSUMEN GULA PASIR TERHADAP PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI |
| title_short | PREFERENSI KONSUMEN GULA PASIR TERHADAP PRODUK, HARGA, PROMOSI, DAN DISTRIBUSI |
| title_sort | preferensi konsumen gula pasir terhadap produk harga promosi dan distribusi |
| topic | Sugar B2B Product Price Promotion Distribution |
| url | https://e-journal.unair.ac.id/JEBA/article/view/22320 |
| work_keys_str_mv | AT amarullahsofa preferensikonsumengulapasirterhadapprodukhargapromosidandistribusi |