Quality of Tooth-Whitening Videos Available on YouTube

Objective: To compare how the quality of YouTube videos on tooth whitening uploaded by healthcare professionals and laypersons. Material and Methods: The video that was uploaded in a year was collected on YouTube using the keywords tooth whitening and dental bleaching. The exclusion criteria were du...

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Main Authors: Yuanita Lely Rachmawati, Laura Vita Catherine Naibaho, Naufal Rifqi Aulia
Format: Article
Language:English
Published: Association of Support to Oral Health Research (APESB) 2023-03-01
Series:Pesquisa Brasileira em Odontopediatria e Clínica Integrada
Subjects:
Online Access:https://revista.uepb.edu.br/PBOCI/article/view/1750
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author Yuanita Lely Rachmawati
Laura Vita Catherine Naibaho
Naufal Rifqi Aulia
author_facet Yuanita Lely Rachmawati
Laura Vita Catherine Naibaho
Naufal Rifqi Aulia
author_sort Yuanita Lely Rachmawati
collection DOAJ
description Objective: To compare how the quality of YouTube videos on tooth whitening uploaded by healthcare professionals and laypersons. Material and Methods: The video that was uploaded in a year was collected on YouTube using the keywords tooth whitening and dental bleaching. The exclusion criteria were duplicate videos, advertisements, no sound, too short duration, and lectures. The variables analyzed were likes/dislikes, viewers, interaction index, viewing rate, usefulness, global quality scale (GQS), and comprehensiveness score. Two observers reviewed the videos independently. Data were analyzed descriptively and analytically. Results: A total of 106 videos were selected, and most were uploaded by laypersons (70.8%). The observer reliability test showed excellent agreement with the intraclass correlation coefficient score minimum of 0.876. There were significant differences in dislikes (p=0.003), views (p=0.016), interaction index (p=0.010), usefulness (p=0.030), GQS (p<0.0001), and comprehensiveness (p=0.014) between healthcare professionals and laypersons. Videos made by laypersons had higher numbers of dislikes and viewing rates, whereas healthcare professionals were higher in usefulness, GQS, and comprehensiveness. Conclusion: Videos uploaded by laypersons provide low-accurate information despite being popular among viewers. Viewers need to be selective in seeking information from YouTube as a resource for oral healthcare decision-related tooth whitening.
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spelling doaj.art-96620d10ac894ba8aa736090c56701842023-03-17T12:37:02ZengAssociation of Support to Oral Health Research (APESB)Pesquisa Brasileira em Odontopediatria e Clínica Integrada1519-05011983-46322023-03-0123Quality of Tooth-Whitening Videos Available on YouTubeYuanita Lely RachmawatiLaura Vita Catherine NaibahoNaufal Rifqi AuliaObjective: To compare how the quality of YouTube videos on tooth whitening uploaded by healthcare professionals and laypersons. Material and Methods: The video that was uploaded in a year was collected on YouTube using the keywords tooth whitening and dental bleaching. The exclusion criteria were duplicate videos, advertisements, no sound, too short duration, and lectures. The variables analyzed were likes/dislikes, viewers, interaction index, viewing rate, usefulness, global quality scale (GQS), and comprehensiveness score. Two observers reviewed the videos independently. Data were analyzed descriptively and analytically. Results: A total of 106 videos were selected, and most were uploaded by laypersons (70.8%). The observer reliability test showed excellent agreement with the intraclass correlation coefficient score minimum of 0.876. There were significant differences in dislikes (p=0.003), views (p=0.016), interaction index (p=0.010), usefulness (p=0.030), GQS (p<0.0001), and comprehensiveness (p=0.014) between healthcare professionals and laypersons. Videos made by laypersons had higher numbers of dislikes and viewing rates, whereas healthcare professionals were higher in usefulness, GQS, and comprehensiveness. Conclusion: Videos uploaded by laypersons provide low-accurate information despite being popular among viewers. Viewers need to be selective in seeking information from YouTube as a resource for oral healthcare decision-related tooth whitening. https://revista.uepb.edu.br/PBOCI/article/view/1750Tooth BleachingSocial MediaVideo-Audio MediaInternet
spellingShingle Yuanita Lely Rachmawati
Laura Vita Catherine Naibaho
Naufal Rifqi Aulia
Quality of Tooth-Whitening Videos Available on YouTube
Pesquisa Brasileira em Odontopediatria e Clínica Integrada
Tooth Bleaching
Social Media
Video-Audio Media
Internet
title Quality of Tooth-Whitening Videos Available on YouTube
title_full Quality of Tooth-Whitening Videos Available on YouTube
title_fullStr Quality of Tooth-Whitening Videos Available on YouTube
title_full_unstemmed Quality of Tooth-Whitening Videos Available on YouTube
title_short Quality of Tooth-Whitening Videos Available on YouTube
title_sort quality of tooth whitening videos available on youtube
topic Tooth Bleaching
Social Media
Video-Audio Media
Internet
url https://revista.uepb.edu.br/PBOCI/article/view/1750
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