O AROMA AMBIENTAL E SUA RELAÇÃO COM AS AVALIAÇÕES E INTENÇÕES DO CONSUMIDOR NO VAREJO

O AROMA AMBIENTAL E SUA RELAÇÃO COM AS AVALIAÇÕES E INTENÇÕES DO CONSUMIDOR NO VAREJO

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The atmosphere of a store can be used to produce specific emotions that enhance purchase probability, and the ambient scent,artificially added, is among its dimensions. This article investigates the relationship between the presence of an ambient scent in a retail store, and customers’ evaluation of...

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Bibliographic Details
Main Authors:	André Luiz Carvalho Nunes da Costa, Salomão Alencar de Farias
Format:	Article
Language:	English
Published:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2011-11-01
Series:	RAE: Revista de Administração de Empresas
Subjects:	Retail store atmosphere scent olfaction consumer behavior
Online Access:	http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000600003.pdf

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