Heritage tourism and ethnic identity: A deductive thematic analysis of Jamaican Maroons

Purpose: The purpose of this study is to explore heritage tourism within the framework of ethnic identity by examining tourism as a tool for promoting ethnic identity and traditions of the Maroons in Jamaica. Methods: Qualitative research using in-depth interviews was used to collect relevant data...

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Main Authors: Gaunette Sinclair-Maragh, Shaniel Bernard Simpson
Format: Article
Language:English
Published: International Hellenic University 2021-02-01
Series:Journal of Tourism, Heritage & Services Marketing
Subjects:
Online Access:https://www.jthsm.gr/vol7iss1/7-1-7.pdf
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author Gaunette Sinclair-Maragh
Shaniel Bernard Simpson
author_facet Gaunette Sinclair-Maragh
Shaniel Bernard Simpson
author_sort Gaunette Sinclair-Maragh
collection DOAJ
description Purpose: The purpose of this study is to explore heritage tourism within the framework of ethnic identity by examining tourism as a tool for promoting ethnic identity and traditions of the Maroons in Jamaica. Methods: Qualitative research using in-depth interviews was used to collect relevant data. The findings were analyzed using the deductive thematic analysis approach and discussed within the theoretical framework of ethnic identity. Results: A major deduction of the study is that there are factors that either hinder or promote the Maroon’s identity and traditions. The study concludes that the Maroon’s ethnic identity can be promoted through ethnic tourism which is a form of heritage tourism. This form of tourism facilitates the showcasing of their traditions which is consequently passed on to the younger generation for posterity. Implications: The findings will be very resourceful to the Maroon communities in Jamaica and across the Caribbean, especially in terms of best practices in preserving their heritage and ethnic identity. It will also inform government and other tourism stakeholders as to their role in providing the necessary resources to enable the preservation of the Maroon’s ethnic identity and traditions.
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spelling doaj.art-9667a710da8d47b7833991f8c20b63132022-12-21T17:43:44ZengInternational Hellenic UniversityJournal of Tourism, Heritage & Services Marketing2529-19472021-02-0171647510.5281/zenodo.4521331Heritage tourism and ethnic identity: A deductive thematic analysis of Jamaican MaroonsGaunette Sinclair-Maragh0https://orcid.org/0000-0003-2570-850XShaniel Bernard Simpson1https://orcid.org/0000-0003-0849-1169University of Technology, JamaicaVirginia Polytechnic Institute and State University, USAPurpose: The purpose of this study is to explore heritage tourism within the framework of ethnic identity by examining tourism as a tool for promoting ethnic identity and traditions of the Maroons in Jamaica. Methods: Qualitative research using in-depth interviews was used to collect relevant data. The findings were analyzed using the deductive thematic analysis approach and discussed within the theoretical framework of ethnic identity. Results: A major deduction of the study is that there are factors that either hinder or promote the Maroon’s identity and traditions. The study concludes that the Maroon’s ethnic identity can be promoted through ethnic tourism which is a form of heritage tourism. This form of tourism facilitates the showcasing of their traditions which is consequently passed on to the younger generation for posterity. Implications: The findings will be very resourceful to the Maroon communities in Jamaica and across the Caribbean, especially in terms of best practices in preserving their heritage and ethnic identity. It will also inform government and other tourism stakeholders as to their role in providing the necessary resources to enable the preservation of the Maroon’s ethnic identity and traditions.https://www.jthsm.gr/vol7iss1/7-1-7.pdfheritage tourismethnic identityethnic tourismjamaican maroonsafrican culturedeductive thematic analysis
spellingShingle Gaunette Sinclair-Maragh
Shaniel Bernard Simpson
Heritage tourism and ethnic identity: A deductive thematic analysis of Jamaican Maroons
Journal of Tourism, Heritage & Services Marketing
heritage tourism
ethnic identity
ethnic tourism
jamaican maroons
african culture
deductive thematic analysis
title Heritage tourism and ethnic identity: A deductive thematic analysis of Jamaican Maroons
title_full Heritage tourism and ethnic identity: A deductive thematic analysis of Jamaican Maroons
title_fullStr Heritage tourism and ethnic identity: A deductive thematic analysis of Jamaican Maroons
title_full_unstemmed Heritage tourism and ethnic identity: A deductive thematic analysis of Jamaican Maroons
title_short Heritage tourism and ethnic identity: A deductive thematic analysis of Jamaican Maroons
title_sort heritage tourism and ethnic identity a deductive thematic analysis of jamaican maroons
topic heritage tourism
ethnic identity
ethnic tourism
jamaican maroons
african culture
deductive thematic analysis
url https://www.jthsm.gr/vol7iss1/7-1-7.pdf
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