| Summary: | The wave of industrial revolution 4.0 influences almost all aspects of every life, covering the fishermen’s activities. In order to survive in global competition, traditional fishermen must work hard, fast, smartly, and appropriately to increase production. However, the existence of taboos and local beliefs that has been considered as a device of maintaining environment may become obstacle of their activities. The study aims to identify the influence of the taboos and beliefs controlling the Fisheries Community in North Coast of Central Java on their daily activities to survive as well as to develop their environment. Data on the research are the narrative of the respondents regarding the taboos and beliefs they have listened. Data are gathered through deep interview of six respondents from three fishing areas, those are Demak, Kendal, and Semarang. Using critical discourse analysis approach, the researchers found that local taboos influence their perception that certain natural phenomena are controlled by spirits, so that some bad events happened to the community may be interpreted as consequences of violating the taboos. The beliefs construct by the governed by the unseen power rather than usual phenomena. This gives impact to the way they develop their environment.
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