Gender representation in contemporary Grade 10 Business Studies textbooks in South Africa
There is a distinct attempt on the part of the state to reposition the textbook as a key teaching and learning resource in South African schools. While the textbook industry has responded to the growing demand for better quality textbooks and attempted to embrace the tenets of the country’s Constit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of the Free State
2014-12-01
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| Series: | Perspectives in Education |
| Subjects: | |
| Online Access: | http://196.255.246.28/index.php/pie/article/view/1885 |
| _version_ | 1797258027897716736 |
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| author | Suriamurthee Moonsamy Maistry Preya Pillay |
| author_facet | Suriamurthee Moonsamy Maistry Preya Pillay |
| author_sort | Suriamurthee Moonsamy Maistry |
| collection | DOAJ |
| description |
There is a distinct attempt on the part of the state to reposition the textbook as a key teaching and learning resource in South African schools. While the textbook industry has responded to the growing demand for better quality textbooks and attempted to embrace the tenets of the country’s Constitution, especially as it relates to the issue of gender discrimination, there remains a great deal of uncertainty as to the extent to which attempts at gender equality have moved beyond technical cleansing in South African school textbooks. This article reports on a qualitative study that engaged the tenets of Critical Discourse Analysis as the key analytical frame. The Huckin’s (1997) framework for Critical Discourse Analysis was used to analyse data from the selected textbooks. A purposive sample of two contemporary South African Business Studies textbooks was selected to investigate the phenomenon of gender representation. The findings of this study revealed that stereotypes of women and men are both implicitly and overtly reinforced in the selected textbooks. Women were shown more frequently in home settings than were men. Men were shown in a wider variety of occupational roles than were women. In both texts, more males were represented in leadership positions in government, economic and corporate institutions. Finally, the portrayal of firstness presented the male pronoun first in sentences and conversation as opposed to the female pronoun. The findings have implications for several stakeholders, as it reveals the subtext of Business Studies textbook content that appears normal and natural.
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| first_indexed | 2024-04-24T22:47:01Z |
| format | Article |
| id | doaj.art-9692891116d7440abed358ba39ccc777 |
| institution | Directory Open Access Journal |
| issn | 0258-2236 2519-593X |
| language | English |
| last_indexed | 2024-04-24T22:47:01Z |
| publishDate | 2014-12-01 |
| publisher | University of the Free State |
| record_format | Article |
| series | Perspectives in Education |
| spelling | doaj.art-9692891116d7440abed358ba39ccc7772024-03-18T11:11:15ZengUniversity of the Free StatePerspectives in Education0258-22362519-593X2014-12-0132410.38140/pie.v32i4.1885Gender representation in contemporary Grade 10 Business Studies textbooks in South AfricaSuriamurthee Moonsamy Maistry0Preya Pillay1University of KwaZulu-NatalUniversity of KwaZulu-Natal There is a distinct attempt on the part of the state to reposition the textbook as a key teaching and learning resource in South African schools. While the textbook industry has responded to the growing demand for better quality textbooks and attempted to embrace the tenets of the country’s Constitution, especially as it relates to the issue of gender discrimination, there remains a great deal of uncertainty as to the extent to which attempts at gender equality have moved beyond technical cleansing in South African school textbooks. This article reports on a qualitative study that engaged the tenets of Critical Discourse Analysis as the key analytical frame. The Huckin’s (1997) framework for Critical Discourse Analysis was used to analyse data from the selected textbooks. A purposive sample of two contemporary South African Business Studies textbooks was selected to investigate the phenomenon of gender representation. The findings of this study revealed that stereotypes of women and men are both implicitly and overtly reinforced in the selected textbooks. Women were shown more frequently in home settings than were men. Men were shown in a wider variety of occupational roles than were women. In both texts, more males were represented in leadership positions in government, economic and corporate institutions. Finally, the portrayal of firstness presented the male pronoun first in sentences and conversation as opposed to the female pronoun. The findings have implications for several stakeholders, as it reveals the subtext of Business Studies textbook content that appears normal and natural. http://196.255.246.28/index.php/pie/article/view/1885genderstereotypesrepresentationtextbooksCDA |
| spellingShingle | Suriamurthee Moonsamy Maistry Preya Pillay Gender representation in contemporary Grade 10 Business Studies textbooks in South Africa Perspectives in Education gender stereotypes representation textbooks CDA |
| title | Gender representation in contemporary Grade 10 Business Studies textbooks in South Africa |
| title_full | Gender representation in contemporary Grade 10 Business Studies textbooks in South Africa |
| title_fullStr | Gender representation in contemporary Grade 10 Business Studies textbooks in South Africa |
| title_full_unstemmed | Gender representation in contemporary Grade 10 Business Studies textbooks in South Africa |
| title_short | Gender representation in contemporary Grade 10 Business Studies textbooks in South Africa |
| title_sort | gender representation in contemporary grade 10 business studies textbooks in south africa |
| topic | gender stereotypes representation textbooks CDA |
| url | http://196.255.246.28/index.php/pie/article/view/1885 |
| work_keys_str_mv | AT suriamurtheemoonsamymaistry genderrepresentationincontemporarygrade10businessstudiestextbooksinsouthafrica AT preyapillay genderrepresentationincontemporarygrade10businessstudiestextbooksinsouthafrica |