| Summary: | Today’s user experience (UX) educators and designers can no longer just focus on creating more usable systems, but must also rise to the level of strategists, using design thinking and human–computer interaction (HCI) solutions to improve academic and business outcomes. Both psychological, designer, and engineering approaches are adopted in this study. An invited program review committee met to review progress of the UX program at the Beijing Normal University (BNUX). They considered issues and challenges facing the program today, and the steps that it could make to develop further. During a recent augmented reality (AR) project on designing future life experience on smart home and wearables, several experiential concepts and prototypes were generated to demonstrate HCI and UX research directions. The committee was impressed by BNUX with its energy, enthusiasm, and a sense of purpose on practicing transdisciplinary teaching and learning activities. Recommendations on the current organization of education, the relation between project-based learning and research, and opportunities for exposure and visibility are provided.
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