Evaluation of effectiveness of sponsorship in equestrian sport
The aim of this article is to present that a well planned and promoted equestrian event could be an effective promotional tool. Effectiveness of sponsoring activities is shown by the way of example of one of the greatest equestrian event in Poland and the questionnaire study conducted after that.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Life Sciences in Poznań
2012-01-01
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| Series: | Journal of Agribusiness and Rural Development |
| Subjects: | |
| Online Access: | http://www.jard.edu.pl/tom23/zeszyt1/art_12_pl.pdf |