Coopetition Strategy: A Research on Traditional Airlines
Employed by two or more competitor companies particularly in highly competitive markets, the coopetition strategy is a business strategy where competition goes hand in hand with cooperation. Airline companies employ coopetition strategy to overcome such unfavorable conditions and to achieve sustai...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Gaziantep University
2018-01-01
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| Series: | Gaziantep University Journal of Social Sciences |
| Subjects: | |
| Online Access: | http://dergipark.gov.tr/download/article-file/414937 |
| _version_ | 1797920373688238080 |
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| author | Gökhan TANRIVERDİ Ayşe KÜÇÜKYILMAZ |
| author_facet | Gökhan TANRIVERDİ Ayşe KÜÇÜKYILMAZ |
| author_sort | Gökhan TANRIVERDİ |
| collection | DOAJ |
| description | Employed by two or more competitor companies particularly in highly competitive markets, the coopetition
strategy is a business strategy where competition goes hand in hand with cooperation. Airline companies employ
coopetition strategy to overcome such unfavorable conditions and to achieve sustainable competitive advantages.
For that purpose, they make agreements with competitor airline companies within or apart from the strategic
alliances. The purpose of this study is to identify the experiences of the airline companies practicing coopetition
strategies. To that end, semi-structured interviews have been carried out with senior managers of five traditional
airlines. The primary result of the study is that the coopetition strategy is indispensable for the sustainability of the
airline business. Another remarkable result is that competition boards are required to lead up practices which will
benefit airline companies. |
| first_indexed | 2024-04-10T14:00:15Z |
| format | Article |
| id | doaj.art-970db171b8fd4c1b8c1e4d53b6e5f506 |
| institution | Directory Open Access Journal |
| issn | 1303-0094 2149-5459 |
| language | English |
| last_indexed | 2024-04-10T14:00:15Z |
| publishDate | 2018-01-01 |
| publisher | Gaziantep University |
| record_format | Article |
| series | Gaziantep University Journal of Social Sciences |
| spelling | doaj.art-970db171b8fd4c1b8c1e4d53b6e5f5062023-02-15T16:10:18ZengGaziantep UniversityGaziantep University Journal of Social Sciences1303-00942149-54592018-01-0117131733310.21547/jss.333589Coopetition Strategy: A Research on Traditional AirlinesGökhan TANRIVERDİAyşe KÜÇÜKYILMAZEmployed by two or more competitor companies particularly in highly competitive markets, the coopetition strategy is a business strategy where competition goes hand in hand with cooperation. Airline companies employ coopetition strategy to overcome such unfavorable conditions and to achieve sustainable competitive advantages. For that purpose, they make agreements with competitor airline companies within or apart from the strategic alliances. The purpose of this study is to identify the experiences of the airline companies practicing coopetition strategies. To that end, semi-structured interviews have been carried out with senior managers of five traditional airlines. The primary result of the study is that the coopetition strategy is indispensable for the sustainability of the airline business. Another remarkable result is that competition boards are required to lead up practices which will benefit airline companies.http://dergipark.gov.tr/download/article-file/414937CoopetitionCooperation with CompetitorAirline BusinessStrategic Airline AlliancesSustainabilityTraditional Airlines. |
| spellingShingle | Gökhan TANRIVERDİ Ayşe KÜÇÜKYILMAZ Coopetition Strategy: A Research on Traditional Airlines Gaziantep University Journal of Social Sciences Coopetition Cooperation with Competitor Airline Business Strategic Airline Alliances Sustainability Traditional Airlines. |
| title | Coopetition Strategy: A Research on Traditional Airlines |
| title_full | Coopetition Strategy: A Research on Traditional Airlines |
| title_fullStr | Coopetition Strategy: A Research on Traditional Airlines |
| title_full_unstemmed | Coopetition Strategy: A Research on Traditional Airlines |
| title_short | Coopetition Strategy: A Research on Traditional Airlines |
| title_sort | coopetition strategy a research on traditional airlines |
| topic | Coopetition Cooperation with Competitor Airline Business Strategic Airline Alliances Sustainability Traditional Airlines. |
| url | http://dergipark.gov.tr/download/article-file/414937 |
| work_keys_str_mv | AT gokhantanriverdi coopetitionstrategyaresearchontraditionalairlines AT aysekucukyilmaz coopetitionstrategyaresearchontraditionalairlines |