Coopetition Strategy: A Research on Traditional Airlines
Employed by two or more competitor companies particularly in highly competitive markets, the coopetition strategy is a business strategy where competition goes hand in hand with cooperation. Airline companies employ coopetition strategy to overcome such unfavorable conditions and to achieve sustai...
Main Authors: | Gökhan TANRIVERDİ, Ayşe KÜÇÜKYILMAZ |
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Format: | Article |
Language: | English |
Published: |
Gaziantep University
2018-01-01
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Series: | Gaziantep University Journal of Social Sciences |
Subjects: | |
Online Access: | http://dergipark.gov.tr/download/article-file/414937 |
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