Ironic Crisis Communication?
Humour and irony are normally not recommended within crisis communication. So when the main Swedish rail company SJ in January 2011 issued three short videos taking an ironical stance on the company and its damaged reputation, it attracted a great deal of attention. But the good will generated by th...
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| Format: | Article |
| Language: | English |
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Sciendo
2013-11-01
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| Series: | Nordicom Review |
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| Online Access: | https://doi.org/10.2478/nor-2013-0058 |