A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022
Abstract Background Food marketing is a key factor that influences children’s dietary behaviors. This study assessed the nature and extent of food and beverage advertising on television (TV) in 2014 and 2022 in Thailand. Methods TV was recorded for one week in March 2014 and in May 2022 from 7-9am a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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BMC
2024-01-01
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| Series: | Globalization and Health |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s12992-023-01007-7 |
| _version_ | 1797362790838566912 |
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| author | Nongnuch Jindarattanaporn Bridget Kelly Sirinya Phulkerd |
| author_facet | Nongnuch Jindarattanaporn Bridget Kelly Sirinya Phulkerd |
| author_sort | Nongnuch Jindarattanaporn |
| collection | DOAJ |
| description | Abstract Background Food marketing is a key factor that influences children’s dietary behaviors. This study assessed the nature and extent of food and beverage advertising on television (TV) in 2014 and 2022 in Thailand. Methods TV was recorded for one week in March 2014 and in May 2022 from 7-9am and 3-7 pm on weekends, and 3-7 pm on weekdays across two channels (64 h recorded each year). The nutrient profile model from Bureau of Nutrition, Ministry of Public Health Thailand was used to classify food and non-alcoholic beverages as: Group A (‘healthy’), Group B (‘less unhealthy’) or Group C (‘unhealthy’). Results In 2014, 475 food advertisements were identified, with on average of 6.3 unhealthy food advertisements per hour. In 2022, 659 food advertisements were identified, with an average of 9.2 unhealthy food advertisement per hour. In both time periods, the most frequently advertised food products were non-alcoholic beverages. The rate of unhealthy food advertising per hour of broadcast was significantly higher than for other moderately unhealthy and healthy foods, and was also significantly higher in 2022 than in 2014. Conclusions Food and beverage advertising on Thai television is predominantly promotes unhealthy foods and, in particular, sugar-sweetened beverages. Therefore, Thai Government should enact new legislation to protect children from food TV ads in order to control both the frequency and nature of unhealthy TV food marketing to protect the health of Thai children. |
| first_indexed | 2024-03-08T16:11:32Z |
| format | Article |
| id | doaj.art-9715042b83e14bd383e70872d802ac7f |
| institution | Directory Open Access Journal |
| issn | 1744-8603 |
| language | English |
| last_indexed | 2024-03-08T16:11:32Z |
| publishDate | 2024-01-01 |
| publisher | BMC |
| record_format | Article |
| series | Globalization and Health |
| spelling | doaj.art-9715042b83e14bd383e70872d802ac7f2024-01-07T12:53:56ZengBMCGlobalization and Health1744-86032024-01-0120111310.1186/s12992-023-01007-7A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022Nongnuch Jindarattanaporn0Bridget Kelly1Sirinya Phulkerd2Institute for Population and Social Research, Mahidol UniversityEarly Start, School of Health and Society, Faculty of the Arts, Social Sciences and Humanities, University of WollongongInstitute for Population and Social Research, Mahidol UniversityAbstract Background Food marketing is a key factor that influences children’s dietary behaviors. This study assessed the nature and extent of food and beverage advertising on television (TV) in 2014 and 2022 in Thailand. Methods TV was recorded for one week in March 2014 and in May 2022 from 7-9am and 3-7 pm on weekends, and 3-7 pm on weekdays across two channels (64 h recorded each year). The nutrient profile model from Bureau of Nutrition, Ministry of Public Health Thailand was used to classify food and non-alcoholic beverages as: Group A (‘healthy’), Group B (‘less unhealthy’) or Group C (‘unhealthy’). Results In 2014, 475 food advertisements were identified, with on average of 6.3 unhealthy food advertisements per hour. In 2022, 659 food advertisements were identified, with an average of 9.2 unhealthy food advertisement per hour. In both time periods, the most frequently advertised food products were non-alcoholic beverages. The rate of unhealthy food advertising per hour of broadcast was significantly higher than for other moderately unhealthy and healthy foods, and was also significantly higher in 2022 than in 2014. Conclusions Food and beverage advertising on Thai television is predominantly promotes unhealthy foods and, in particular, sugar-sweetened beverages. Therefore, Thai Government should enact new legislation to protect children from food TV ads in order to control both the frequency and nature of unhealthy TV food marketing to protect the health of Thai children.https://doi.org/10.1186/s12992-023-01007-7AdvertisingFoodBeverageTelevisionChildThailand |
| spellingShingle | Nongnuch Jindarattanaporn Bridget Kelly Sirinya Phulkerd A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022 Globalization and Health Advertising Food Beverage Television Child Thailand |
| title | A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022 |
| title_full | A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022 |
| title_fullStr | A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022 |
| title_full_unstemmed | A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022 |
| title_short | A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022 |
| title_sort | comparative analysis of unhealthy food and beverage television advertising to children in thailand between 2014 and 2022 |
| topic | Advertising Food Beverage Television Child Thailand |
| url | https://doi.org/10.1186/s12992-023-01007-7 |
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