Gender representations in advertising narratives in the Republic of Serbia
Perceptions of gender roles are a result of socialization processes happening under the influence of diverse cultural factors. One of the strongest shaping forces in that context are mass media, and within them, advertising. In the executed research it is treated as a domain actively participating i...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2022-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2022/0354-34712204252O.pdf |