A Practice Theory Perspective on Dribbble and the Evolving Design Industry

As social media continues to integrate into people’s everyday lives, some sites provide a space for people to present their work and connect with others. This study seeks to understand how Dribbble.com (hereafter, Dribbble), a site created in 2009 for visual designers to showcase their work, plays a...

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Main Authors: Yiran Duan, Charis Owuraku Asante-Agyei, Rebecca Kelly, Jeff Hemsley
Format: Article
Language:English
Published: SAGE Publishing 2024-02-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051241228601
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author Yiran Duan
Charis Owuraku Asante-Agyei
Rebecca Kelly
Jeff Hemsley
author_facet Yiran Duan
Charis Owuraku Asante-Agyei
Rebecca Kelly
Jeff Hemsley
author_sort Yiran Duan
collection DOAJ
description As social media continues to integrate into people’s everyday lives, some sites provide a space for people to present their work and connect with others. This study seeks to understand how Dribbble.com (hereafter, Dribbble), a site created in 2009 for visual designers to showcase their work, plays a role in the transformation of the visual design industry. We use practice theory perspectives to interpret 30 semistructured interviews with active Dribbble users. We find that the niche site Dribbble, along with the constellation of sites around it, is changing professional design practices, in both positive and negative ways. In this study, the focus looks at the ways the work of design professionals unfolds. Our participants, professional designers on Dribbble report that the site changes how they find inspiration to solve design problems, give and receive design feedback from/for other designers, and look for jobs. Our work suggests that by being a primary source of inspiration for many designers, Dribbble may be influencing trends in the wider industry. In addition, Dribbble may be nudging the design industry into a more global stance with respect to hiring designers. Our work contributes to social media studies by showing a link between a design site such as Dribbble and changing practices in the design industry. It also contributes to the literature by looking beyond Twitter, Facebook, and Reddit into practices on smaller social media sites.
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spelling doaj.art-976ff0b2af2d400fb27aa70a187685ec2024-02-20T08:03:19ZengSAGE PublishingSocial Media + Society2056-30512024-02-011010.1177/20563051241228601A Practice Theory Perspective on Dribbble and the Evolving Design IndustryYiran DuanCharis Owuraku Asante-AgyeiRebecca KellyJeff HemsleyAs social media continues to integrate into people’s everyday lives, some sites provide a space for people to present their work and connect with others. This study seeks to understand how Dribbble.com (hereafter, Dribbble), a site created in 2009 for visual designers to showcase their work, plays a role in the transformation of the visual design industry. We use practice theory perspectives to interpret 30 semistructured interviews with active Dribbble users. We find that the niche site Dribbble, along with the constellation of sites around it, is changing professional design practices, in both positive and negative ways. In this study, the focus looks at the ways the work of design professionals unfolds. Our participants, professional designers on Dribbble report that the site changes how they find inspiration to solve design problems, give and receive design feedback from/for other designers, and look for jobs. Our work suggests that by being a primary source of inspiration for many designers, Dribbble may be influencing trends in the wider industry. In addition, Dribbble may be nudging the design industry into a more global stance with respect to hiring designers. Our work contributes to social media studies by showing a link between a design site such as Dribbble and changing practices in the design industry. It also contributes to the literature by looking beyond Twitter, Facebook, and Reddit into practices on smaller social media sites.https://doi.org/10.1177/20563051241228601
spellingShingle Yiran Duan
Charis Owuraku Asante-Agyei
Rebecca Kelly
Jeff Hemsley
A Practice Theory Perspective on Dribbble and the Evolving Design Industry
Social Media + Society
title A Practice Theory Perspective on Dribbble and the Evolving Design Industry
title_full A Practice Theory Perspective on Dribbble and the Evolving Design Industry
title_fullStr A Practice Theory Perspective on Dribbble and the Evolving Design Industry
title_full_unstemmed A Practice Theory Perspective on Dribbble and the Evolving Design Industry
title_short A Practice Theory Perspective on Dribbble and the Evolving Design Industry
title_sort practice theory perspective on dribbble and the evolving design industry
url https://doi.org/10.1177/20563051241228601
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