Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach

This research aims to analyze the influence of personal attitude, subjective norm, and perceived behavioral control on entrepreneurial intention of students in the context of learning strategies. The research used a survey method, where questionnaires were distributed to 501 students from several un...

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Main Authors: Muhammad Nur Afiat, Syamsu Rijal, Dian Safitri Pantja Koesoemasari, Andi Chairil Furqan, Muhammad Ikbal Abdullah
Format: Article
Language:English
Published: LPPM Universitas Pendidikan Mandalika 2023-06-01
Series:Jurnal Kependidikan
Subjects:
Online Access:https://e-journal.undikma.ac.id/index.php/jurnalkependidikan/article/view/7757
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author Muhammad Nur Afiat
Syamsu Rijal
Dian Safitri Pantja Koesoemasari
Andi Chairil Furqan
Muhammad Ikbal Abdullah
author_facet Muhammad Nur Afiat
Syamsu Rijal
Dian Safitri Pantja Koesoemasari
Andi Chairil Furqan
Muhammad Ikbal Abdullah
author_sort Muhammad Nur Afiat
collection DOAJ
description This research aims to analyze the influence of personal attitude, subjective norm, and perceived behavioral control on entrepreneurial intention of students in the context of learning strategies. The research used a survey method, where questionnaires were distributed to 501 students from several universities using Google Forms. The collected data was analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of this study indicate that attitude toward behavior, perceived behavioral control, and subjective norms are important factors that influence entrepreneurial intention in the context of learning strategies. A positive attitude towards behavior increases perceived behavioral control, and a supportive subjective norm can lead to a greater intention to start and manage a business. Although communication may not directly affect behavior, it can indirectly influence behavior through perceived behavioral control and entrepreneurial intention. It is important to consider a range of factors that may impact behavior and design learning strategies that comprehensively address these factors. The quality and nature of communication, along with other variables, may also impact its effect on behavior in learning strategies.
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spelling doaj.art-978bf90434bc475b8eddb4bbac7075832023-06-15T13:24:29ZengLPPM Universitas Pendidikan MandalikaJurnal Kependidikan2442-76672023-06-019265967010.33394/jk.v9i2.77574324Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior ApproachMuhammad Nur Afiat0Syamsu Rijal1Dian Safitri Pantja Koesoemasari2Andi Chairil Furqan3Muhammad Ikbal Abdullah4Faculty of Economics and Business, Universitas Halu OleoFaculty of Economics and Business, Universitas Negeri MakassarFaculty of Economics and Business, Universitas Wijaya KusumaFaculty of Economics and Business, Universitas TadulakoFaculty of Economics and Business, Universitas TadulakoThis research aims to analyze the influence of personal attitude, subjective norm, and perceived behavioral control on entrepreneurial intention of students in the context of learning strategies. The research used a survey method, where questionnaires were distributed to 501 students from several universities using Google Forms. The collected data was analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of this study indicate that attitude toward behavior, perceived behavioral control, and subjective norms are important factors that influence entrepreneurial intention in the context of learning strategies. A positive attitude towards behavior increases perceived behavioral control, and a supportive subjective norm can lead to a greater intention to start and manage a business. Although communication may not directly affect behavior, it can indirectly influence behavior through perceived behavioral control and entrepreneurial intention. It is important to consider a range of factors that may impact behavior and design learning strategies that comprehensively address these factors. The quality and nature of communication, along with other variables, may also impact its effect on behavior in learning strategies.https://e-journal.undikma.ac.id/index.php/jurnalkependidikan/article/view/7757personal attitudesubjective normperceived behavioral controlentrepreneurial intentioncreativitycommunicationtheory planned behavior.
spellingShingle Muhammad Nur Afiat
Syamsu Rijal
Dian Safitri Pantja Koesoemasari
Andi Chairil Furqan
Muhammad Ikbal Abdullah
Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach
Jurnal Kependidikan
personal attitude
subjective norm
perceived behavioral control
entrepreneurial intention
creativity
communication
theory planned behavior.
title Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach
title_full Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach
title_fullStr Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach
title_full_unstemmed Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach
title_short Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach
title_sort learning strategies in developing entrepreneurial intention among students theory of planned behavior approach
topic personal attitude
subjective norm
perceived behavioral control
entrepreneurial intention
creativity
communication
theory planned behavior.
url https://e-journal.undikma.ac.id/index.php/jurnalkependidikan/article/view/7757
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