Classification of Customers\' Needs and Analyzing Their Behavior
Abstract The purpose of this paper is to propose an integrated model of Kano and Association rules for classification of customers' needs and analyzing their behavior. Statistical population of this research includes customers of Saman Bank of Qom. After random sampling, 144 questionnaires have...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2011-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-36-1&slc_lang=en&sid=1 |