Changing Media Preferences?

As the Internet provides extensive sources of information and entertainment platforms, traditional forms of media have come under scrutiny ever since the early days of the information and communication technologies (ICTs). In the present article, we examine how media preferences in Finland have chan...

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Main Authors: Näsi Matti, Räsänen Pekka
Format: Article
Language:English
Published: Sciendo 2013-11-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2013-0055
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author Näsi Matti
Räsänen Pekka
author_facet Näsi Matti
Räsänen Pekka
author_sort Näsi Matti
collection DOAJ
description As the Internet provides extensive sources of information and entertainment platforms, traditional forms of media have come under scrutiny ever since the early days of the information and communication technologies (ICTs). In the present article, we examine how media preferences in Finland have changed over the past ten years by focusing on the perceived importance of television, newspapers and the Internet. We use three sets of nationally representative survey data from 1999, 2004 and 2009, respectively, to establish a comparative view of the preferences during this time. Our findings indicate that even though the perceived importance of the Internet has increased during the past ten years, media preferences in general have not changed radically. In addition, we are able to witness clear variations between socio-demographic groups across all points in time. Some of these variations have weakened over time, but not all of them. Broader implications for a changing media landscape are discussed in relation to the results.
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spelling doaj.art-97997eef35244967aad14856f5fc99072023-09-02T14:52:51ZengSciendoNordicom Review2001-51192013-11-01342779210.2478/nor-2013-0055Changing Media Preferences?Näsi Matti0Räsänen Pekka1Post-doctoral researcher, Department of Social Science, University of TurkuDepartment of Social Science, University of TurkuAs the Internet provides extensive sources of information and entertainment platforms, traditional forms of media have come under scrutiny ever since the early days of the information and communication technologies (ICTs). In the present article, we examine how media preferences in Finland have changed over the past ten years by focusing on the perceived importance of television, newspapers and the Internet. We use three sets of nationally representative survey data from 1999, 2004 and 2009, respectively, to establish a comparative view of the preferences during this time. Our findings indicate that even though the perceived importance of the Internet has increased during the past ten years, media preferences in general have not changed radically. In addition, we are able to witness clear variations between socio-demographic groups across all points in time. Some of these variations have weakened over time, but not all of them. Broader implications for a changing media landscape are discussed in relation to the results.https://doi.org/10.2478/nor-2013-0055internettelevisionnewspapersfinlandsurvey datamedia perceptions
spellingShingle Näsi Matti
Räsänen Pekka
Changing Media Preferences?
Nordicom Review
internet
television
newspapers
finland
survey data
media perceptions
title Changing Media Preferences?
title_full Changing Media Preferences?
title_fullStr Changing Media Preferences?
title_full_unstemmed Changing Media Preferences?
title_short Changing Media Preferences?
title_sort changing media preferences
topic internet
television
newspapers
finland
survey data
media perceptions
url https://doi.org/10.2478/nor-2013-0055
work_keys_str_mv AT nasimatti changingmediapreferences
AT rasanenpekka changingmediapreferences