The influence of linking wildlife and non-wildlife tourist attractions on tourism marketing and performance in Zimbabwe
Contemporary tourism marketing requires some innovative ways of addressing the unique needs of new types of tourists who buy packages rather than single types of products, hence the motivation for providing scientific contributions to revitalisation of tourism performance in Zimbabwe. The study focu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2022-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2022.2044125 |