BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY
The article examines an ability of the territory brand to have an impact on consumers. It also discusses different ways to increase the investment attractiveness of the territory through the development of the brand's territory due to the possibility of additional revenues and reducing costs up...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-02-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/606 |
| _version_ | 1797244148919566336 |
|---|---|
| author | M. Makashev |
| author_facet | M. Makashev |
| author_sort | M. Makashev |
| collection | DOAJ |
| description | The article examines an ability of the territory brand to have an impact on consumers. It also discusses different ways to increase the investment attractiveness of the territory through the development of the brand's territory due to the possibility of additional revenues and reducing costs upon successful establishment and promotion of the territory brand, both from the territory itself, and on the part of investors. |
| first_indexed | 2024-03-08T04:24:26Z |
| format | Article |
| id | doaj.art-979b35910cae4e15b56dab0574fceef5 |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:06:25Z |
| publishDate | 2017-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-979b35910cae4e15b56dab0574fceef52024-03-26T14:22:50ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-02-0102146150606BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORYM. Makashev0ФГБОУ ВО «ГУУ»The article examines an ability of the territory brand to have an impact on consumers. It also discusses different ways to increase the investment attractiveness of the territory through the development of the brand's territory due to the possibility of additional revenues and reducing costs upon successful establishment and promotion of the territory brand, both from the territory itself, and on the part of investors.https://vestnik.guu.ru/jour/article/view/606perceptionpositioningbrandterritory brandingterritory marketinginvestment attractiveness of the territory |
| spellingShingle | M. Makashev BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY Вестник университета perception positioning brand territory branding territory marketing investment attractiveness of the territory |
| title | BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY |
| title_full | BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY |
| title_fullStr | BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY |
| title_full_unstemmed | BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY |
| title_short | BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY |
| title_sort | branding as an instrument of improving investment attractiveness of the territory |
| topic | perception positioning brand territory branding territory marketing investment attractiveness of the territory |
| url | https://vestnik.guu.ru/jour/article/view/606 |
| work_keys_str_mv | AT mmakashev brandingasaninstrumentofimprovinginvestmentattractivenessoftheterritory |