Resilience to Online Privacy Violation: Developing a Typology of Consumers
This study examines which segments of population with similar resilience to online privacy violation, severity of online privacy violation, and attitudes towards online privacy concern exist in Croatia, and whether they can be differentiated by demographic characteristics and attitudes towards other...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house
2023-09-01
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| Series: | Scientific Annals of Economics and Business |
| Subjects: | |
| Online Access: | http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1737 |
| _version_ | 1827807060664778752 |
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| author | Jelena Budak Edo Rajh Bruno Škrinjarić |
| author_facet | Jelena Budak Edo Rajh Bruno Škrinjarić |
| author_sort | Jelena Budak |
| collection | DOAJ |
| description | This study examines which segments of population with similar resilience to online privacy violation, severity of online privacy violation, and attitudes towards online privacy concern exist in Croatia, and whether they can be differentiated by demographic characteristics and attitudes towards other online constructs. Research is performed on a representative sample of Croatian Internet users who experienced online privacy violation. The survey data were analyzed using factor analysis, k-means cluster analysis, chi-square test and ANOVA. The findings indicate three groups of consumers with: (1) low-resilience, (2) moderate-resilience, and (3) high-resilience; who differ in age, income, and online buying habits. |
| first_indexed | 2024-03-11T21:51:38Z |
| format | Article |
| id | doaj.art-97a6a84ff7a841a8bd46f2a72c76aed5 |
| institution | Directory Open Access Journal |
| issn | 2501-3165 |
| language | English |
| last_indexed | 2024-03-11T21:51:38Z |
| publishDate | 2023-09-01 |
| publisher | Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house |
| record_format | Article |
| series | Scientific Annals of Economics and Business |
| spelling | doaj.art-97a6a84ff7a841a8bd46f2a72c76aed52023-09-26T09:00:10ZengEditura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing houseScientific Annals of Economics and Business2501-31652023-09-0170337939810.47743/saeb-2023-0028768Resilience to Online Privacy Violation: Developing a Typology of ConsumersJelena Budak0Edo Rajh1Bruno Škrinjarić2Institute of Economics, Zagreb, CroatiaInstitute of Economics, Zagreb, CroatiaInstitute of Economics, Zagreb, CroatiaThis study examines which segments of population with similar resilience to online privacy violation, severity of online privacy violation, and attitudes towards online privacy concern exist in Croatia, and whether they can be differentiated by demographic characteristics and attitudes towards other online constructs. Research is performed on a representative sample of Croatian Internet users who experienced online privacy violation. The survey data were analyzed using factor analysis, k-means cluster analysis, chi-square test and ANOVA. The findings indicate three groups of consumers with: (1) low-resilience, (2) moderate-resilience, and (3) high-resilience; who differ in age, income, and online buying habits.http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1737resilienceonline privacy violationprivacy concernconsumer typologycroatia. |
| spellingShingle | Jelena Budak Edo Rajh Bruno Škrinjarić Resilience to Online Privacy Violation: Developing a Typology of Consumers Scientific Annals of Economics and Business resilience online privacy violation privacy concern consumer typology croatia. |
| title | Resilience to Online Privacy Violation: Developing a Typology of Consumers |
| title_full | Resilience to Online Privacy Violation: Developing a Typology of Consumers |
| title_fullStr | Resilience to Online Privacy Violation: Developing a Typology of Consumers |
| title_full_unstemmed | Resilience to Online Privacy Violation: Developing a Typology of Consumers |
| title_short | Resilience to Online Privacy Violation: Developing a Typology of Consumers |
| title_sort | resilience to online privacy violation developing a typology of consumers |
| topic | resilience online privacy violation privacy concern consumer typology croatia. |
| url | http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1737 |
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