ANALYSIS OF THE COMMUNICATION PROCESS OF SELECTIVE WASTE COLLECTION
Considering the increase in the generation of solid waste worldwide, selective waste collection is one of the initiatives that promote the reverse logistics of these materials, in a way to reduce environmental impacts. However, mobilizing the population to promote the return of these wastes has been...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal do Tocantins
2023-12-01
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| Series: | Revista Observatório |
| Subjects: | |
| Online Access: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/18026 |
| _version_ | 1797224821938978816 |
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| author | Natália Dadario Sandra Cristina de Oliveira Renato Dias Baptista |
| author_facet | Natália Dadario Sandra Cristina de Oliveira Renato Dias Baptista |
| author_sort | Natália Dadario |
| collection | DOAJ |
| description | Considering the increase in the generation
of solid waste worldwide, selective waste
collection is one of the initiatives that
promote the reverse logistics of these
materials, in a way to reduce environmental
impacts. However, mobilizing the
population to promote the return of these
wastes has been a difficult task among
public managers. Only strategically
implemented communication, not treated in
a unique way to reach all audiences, can
contribute to the success of selective
collection programs. Therefore, this study
aims to identify significant variables, from
the individuals' opinion, that impede
understanding the message content
provided in selective collection programs.
For this, a case study was carried out in a city
located in the state of São Paulo, Brazil.
Multiple logistic regression was used as a
statistical analysis tool, in which the
response variable (the individual's capacity
to understand the content of the messages)
is considered as a function of 33 explanatory
variables. From the data analysis, it was
obtained the most adequate logistic model
with a predictive capacity of almost 92%,
such that six explanatory variables (Genre; If
the citizen performs separation of materials;
If the citizen knows how selective collection
helps the environment; If the citizen knows
the municipal cooperative; If the citizen
knows that the separation contributes to the
economy of the city; and, Citizen preference
for other media for feedback) were
significant to the response variable. The
results showed there is an interference of
variables in the individual's capacity to
understand the content of the messages,
indicating that in a communicational
process it is necessary to take into account
the peculiarities and heterogeneity of the
population to achieve the intended purpose. |
| first_indexed | 2024-04-24T13:59:13Z |
| format | Article |
| id | doaj.art-97bbd522a35842ada4cf077d30c84f5e |
| institution | Directory Open Access Journal |
| issn | 2447-4266 |
| language | Portuguese |
| last_indexed | 2024-04-24T13:59:13Z |
| publishDate | 2023-12-01 |
| publisher | Universidade Federal do Tocantins |
| record_format | Article |
| series | Revista Observatório |
| spelling | doaj.art-97bbd522a35842ada4cf077d30c84f5e2024-04-03T14:57:40ZporUniversidade Federal do TocantinsRevista Observatório2447-42662023-12-0191a31pta31pt10.20873/uft.2447-4266.2023v9n1a31pt19729ANALYSIS OF THE COMMUNICATION PROCESS OF SELECTIVE WASTE COLLECTIONNatália Dadariohttps://orcid.org/0000-0002-5614-747XSandra Cristina de OliveiraRenato Dias Baptistahttps://orcid.org/0000-0003-2270-1230Considering the increase in the generation of solid waste worldwide, selective waste collection is one of the initiatives that promote the reverse logistics of these materials, in a way to reduce environmental impacts. However, mobilizing the population to promote the return of these wastes has been a difficult task among public managers. Only strategically implemented communication, not treated in a unique way to reach all audiences, can contribute to the success of selective collection programs. Therefore, this study aims to identify significant variables, from the individuals' opinion, that impede understanding the message content provided in selective collection programs. For this, a case study was carried out in a city located in the state of São Paulo, Brazil. Multiple logistic regression was used as a statistical analysis tool, in which the response variable (the individual's capacity to understand the content of the messages) is considered as a function of 33 explanatory variables. From the data analysis, it was obtained the most adequate logistic model with a predictive capacity of almost 92%, such that six explanatory variables (Genre; If the citizen performs separation of materials; If the citizen knows how selective collection helps the environment; If the citizen knows the municipal cooperative; If the citizen knows that the separation contributes to the economy of the city; and, Citizen preference for other media for feedback) were significant to the response variable. The results showed there is an interference of variables in the individual's capacity to understand the content of the messages, indicating that in a communicational process it is necessary to take into account the peculiarities and heterogeneity of the population to achieve the intended purpose.https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/18026communication; social mobilization; selective collection; municipal solid waste; logistic regression. |
| spellingShingle | Natália Dadario Sandra Cristina de Oliveira Renato Dias Baptista ANALYSIS OF THE COMMUNICATION PROCESS OF SELECTIVE WASTE COLLECTION Revista Observatório communication; social mobilization; selective collection; municipal solid waste; logistic regression. |
| title | ANALYSIS OF THE COMMUNICATION PROCESS OF SELECTIVE WASTE COLLECTION |
| title_full | ANALYSIS OF THE COMMUNICATION PROCESS OF SELECTIVE WASTE COLLECTION |
| title_fullStr | ANALYSIS OF THE COMMUNICATION PROCESS OF SELECTIVE WASTE COLLECTION |
| title_full_unstemmed | ANALYSIS OF THE COMMUNICATION PROCESS OF SELECTIVE WASTE COLLECTION |
| title_short | ANALYSIS OF THE COMMUNICATION PROCESS OF SELECTIVE WASTE COLLECTION |
| title_sort | analysis of the communication process of selective waste collection |
| topic | communication; social mobilization; selective collection; municipal solid waste; logistic regression. |
| url | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/18026 |
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