A framework for prioritizing customer requirements in product design: Incorporation of FAHP with AHP

Prioritizing customer requirements in product design requires a tool that could help design engineers make the right decisions at the early stages of the design process. In this paper, a framework incorporating the fuzzy analytic hierarchy process (FAHP) with extent analysis with the analytic hierar...

Full description

Bibliographic Details
Main Authors: M.T. Mastura, S.M. Sapuan, M.R. Mansor
Format: Article
Language:English
Published: Universiti Malaysia Pahang Publishing 2015-12-01
Series:Journal of Mechanical Engineering and Sciences
Subjects:
Online Access:http://jmes.ump.edu.my/images/Volume_9/12_Mastura%20et%20al.pdf
_version_ 1797705729449132032
author M.T. Mastura
S.M. Sapuan
M.R. Mansor
author_facet M.T. Mastura
S.M. Sapuan
M.R. Mansor
author_sort M.T. Mastura
collection DOAJ
description Prioritizing customer requirements in product design requires a tool that could help design engineers make the right decisions at the early stages of the design process. In this paper, a framework incorporating the fuzzy analytic hierarchy process (FAHP) with extent analysis with the analytic hierarchy process (AHP) has been proposed in order to overcome the problems of consistent judgement in FAHP and solve conventional AHP problems in dealing with subjective judgement, especially in prioritizing customer requirements. Based on the case study presented, by incorporating FAHP with AHP, the results are not very different from each other where the ranking of the customer requirements is similar, which implies the validity of FAHP in evaluating customer requirements. The consistency ratio obtained is as much as 8.51%, which is less than 10%. Thus, the consistency of the judgement can be evaluated, while the proposed framework is able to judge imprecise and vague information. Moreover, the incorporation of both methods is applicable and analysis of the consistency ratio from a fuzzy environment is possible.
first_indexed 2024-03-12T05:40:41Z
format Article
id doaj.art-97c4396061304ef5bd33387b4922a7f5
institution Directory Open Access Journal
issn 2289-4659
2231-8380
language English
last_indexed 2024-03-12T05:40:41Z
publishDate 2015-12-01
publisher Universiti Malaysia Pahang Publishing
record_format Article
series Journal of Mechanical Engineering and Sciences
spelling doaj.art-97c4396061304ef5bd33387b4922a7f52023-09-03T06:05:30ZengUniversiti Malaysia Pahang PublishingJournal of Mechanical Engineering and Sciences2289-46592231-83802015-12-0191655167010.15282/jmes.9.2015.12.0160A framework for prioritizing customer requirements in product design: Incorporation of FAHP with AHPM.T. Mastura0 S.M. Sapuan1 M.R. Mansor2Faculty of Engineering, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor, MalaysiaFaculty of Engineering, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia Institute of Tropical Forestry and Forest Products, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor, MalaysiaPrioritizing customer requirements in product design requires a tool that could help design engineers make the right decisions at the early stages of the design process. In this paper, a framework incorporating the fuzzy analytic hierarchy process (FAHP) with extent analysis with the analytic hierarchy process (AHP) has been proposed in order to overcome the problems of consistent judgement in FAHP and solve conventional AHP problems in dealing with subjective judgement, especially in prioritizing customer requirements. Based on the case study presented, by incorporating FAHP with AHP, the results are not very different from each other where the ranking of the customer requirements is similar, which implies the validity of FAHP in evaluating customer requirements. The consistency ratio obtained is as much as 8.51%, which is less than 10%. Thus, the consistency of the judgement can be evaluated, while the proposed framework is able to judge imprecise and vague information. Moreover, the incorporation of both methods is applicable and analysis of the consistency ratio from a fuzzy environment is possible.http://jmes.ump.edu.my/images/Volume_9/12_Mastura%20et%20al.pdfCustomer requirementsFuzzy Analytic Hierarchy ProcessAnalytic Hierarchy ProcessDesign process
spellingShingle M.T. Mastura
S.M. Sapuan
M.R. Mansor
A framework for prioritizing customer requirements in product design: Incorporation of FAHP with AHP
Journal of Mechanical Engineering and Sciences
Customer requirements
Fuzzy Analytic Hierarchy Process
Analytic Hierarchy Process
Design process
title A framework for prioritizing customer requirements in product design: Incorporation of FAHP with AHP
title_full A framework for prioritizing customer requirements in product design: Incorporation of FAHP with AHP
title_fullStr A framework for prioritizing customer requirements in product design: Incorporation of FAHP with AHP
title_full_unstemmed A framework for prioritizing customer requirements in product design: Incorporation of FAHP with AHP
title_short A framework for prioritizing customer requirements in product design: Incorporation of FAHP with AHP
title_sort framework for prioritizing customer requirements in product design incorporation of fahp with ahp
topic Customer requirements
Fuzzy Analytic Hierarchy Process
Analytic Hierarchy Process
Design process
url http://jmes.ump.edu.my/images/Volume_9/12_Mastura%20et%20al.pdf
work_keys_str_mv AT mtmastura aframeworkforprioritizingcustomerrequirementsinproductdesignincorporationoffahpwithahp
AT smsapuan aframeworkforprioritizingcustomerrequirementsinproductdesignincorporationoffahpwithahp
AT mrmansor aframeworkforprioritizingcustomerrequirementsinproductdesignincorporationoffahpwithahp
AT mtmastura frameworkforprioritizingcustomerrequirementsinproductdesignincorporationoffahpwithahp
AT smsapuan frameworkforprioritizingcustomerrequirementsinproductdesignincorporationoffahpwithahp
AT mrmansor frameworkforprioritizingcustomerrequirementsinproductdesignincorporationoffahpwithahp