E-readiness of Rural ICT Offices for Rice e-marketing in Rasht Township, Iran
Applying Information and Communication Technology (ICT) in different economic sectors, especially the agricultural sector is increasing in developing countries. Rural ICT offices in Iran have an important role in decreasing the digital divide by representing internet, post and bank services; howeve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Ljubljana Press (Založba Univerze v Ljubljani)
2012-10-01
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| Series: | Acta Agriculturae Slovenica |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/aas/article/view/14502 |
| _version_ | 1797390894458994688 |
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| author | Seyed Jaber ALAVION Mohammad Sadegh ALLAHYARI |
| author_facet | Seyed Jaber ALAVION Mohammad Sadegh ALLAHYARI |
| author_sort | Seyed Jaber ALAVION |
| collection | DOAJ |
| description |
Applying Information and Communication Technology (ICT) in different economic sectors, especially the agricultural sector is increasing in developing countries. Rural ICT offices in Iran have an important role in decreasing the digital divide by representing internet, post and bank services; however they are not yet active in agricultural services. The present study seeks to survey the electronic readiness of 68 rural ICT offices in the rural area of Rasht in Guilan province, in the northern part of Iran. A five-point Likert type scale questionnaire was prepared, to survey socio-cultural, legal, connection and back-up services indices. Results indicated that intention to adopt, and legal aspects, required development, but the socio-cultural index had a better situation in comparison with others, and receptivity to agricultural electronic commerce (e-commerce) showed a high percentage among respondents. So this points to the necessity of creating an integrated website for rural offices to represent agricultural services. Also, the level of education and age of managers did not show any significant influence on receptivity to e-commerce, but internet skills and farmers visiting the offices have been important factors in receptivity to e-commerce.
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| first_indexed | 2024-03-08T23:24:01Z |
| format | Article |
| id | doaj.art-97d8a49c052e4b17ab325d38fbe33223 |
| institution | Directory Open Access Journal |
| issn | 1854-1941 |
| language | English |
| last_indexed | 2024-03-08T23:24:01Z |
| publishDate | 2012-10-01 |
| publisher | University of Ljubljana Press (Založba Univerze v Ljubljani) |
| record_format | Article |
| series | Acta Agriculturae Slovenica |
| spelling | doaj.art-97d8a49c052e4b17ab325d38fbe332232023-12-14T22:14:22ZengUniversity of Ljubljana Press (Založba Univerze v Ljubljani)Acta Agriculturae Slovenica1854-19412012-10-01992E-readiness of Rural ICT Offices for Rice e-marketing in Rasht Township, IranSeyed Jaber ALAVION0Mohammad Sadegh ALLAHYARI1Young Researchers Club, Rasht Branch, Islamic Azad University, RashtDepartment of Agricultural Management, Rasht Branch, Islamic Azad University, Rasht Applying Information and Communication Technology (ICT) in different economic sectors, especially the agricultural sector is increasing in developing countries. Rural ICT offices in Iran have an important role in decreasing the digital divide by representing internet, post and bank services; however they are not yet active in agricultural services. The present study seeks to survey the electronic readiness of 68 rural ICT offices in the rural area of Rasht in Guilan province, in the northern part of Iran. A five-point Likert type scale questionnaire was prepared, to survey socio-cultural, legal, connection and back-up services indices. Results indicated that intention to adopt, and legal aspects, required development, but the socio-cultural index had a better situation in comparison with others, and receptivity to agricultural electronic commerce (e-commerce) showed a high percentage among respondents. So this points to the necessity of creating an integrated website for rural offices to represent agricultural services. Also, the level of education and age of managers did not show any significant influence on receptivity to e-commerce, but internet skills and farmers visiting the offices have been important factors in receptivity to e-commerce. https://journals.uni-lj.si/aas/article/view/14502E-readinessrural ICT officese-marketingRasht |
| spellingShingle | Seyed Jaber ALAVION Mohammad Sadegh ALLAHYARI E-readiness of Rural ICT Offices for Rice e-marketing in Rasht Township, Iran Acta Agriculturae Slovenica E-readiness rural ICT offices e-marketing Rasht |
| title | E-readiness of Rural ICT Offices for Rice e-marketing in Rasht Township, Iran |
| title_full | E-readiness of Rural ICT Offices for Rice e-marketing in Rasht Township, Iran |
| title_fullStr | E-readiness of Rural ICT Offices for Rice e-marketing in Rasht Township, Iran |
| title_full_unstemmed | E-readiness of Rural ICT Offices for Rice e-marketing in Rasht Township, Iran |
| title_short | E-readiness of Rural ICT Offices for Rice e-marketing in Rasht Township, Iran |
| title_sort | e readiness of rural ict offices for rice e marketing in rasht township iran |
| topic | E-readiness rural ICT offices e-marketing Rasht |
| url | https://journals.uni-lj.si/aas/article/view/14502 |
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