Influence of Online Forums on Customers’ Buying Decisions: A Machine Learning Approach
Online forums are becoming increasingly important in influencing customers’ buying decision process, hence understanding customers’ likelihood to rely on online forums while making buying decisions is of major concern for marketers. The companies should also be aware of how reliance-likelihood diffe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-12-01
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| Series: | Studies in Business and Economics |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/sbe-2023-0042 |