The Mediatized Zlatan, Made by Sweden
The present article analyses the mediatization of the brand and celebrity Zlatan Ibrahimović using the reception and marketing of the footballer’s life story and autobiography as its main case. It is shown that the construction of a myth such as Ibrahimović transcends the materiality of the book as...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2015-10-01
|
| Series: | Nordicom Review |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/nor-2015-0013 |