Desktop study of the Financial Performance of Print Media in Advent of Social Media-Desktop
The purpose of this desktop study was to establish the financial performance of print media in advent of social media. We have located the research of this paper within a qualitative approach. This decision was informed by the fact that this paper is not interested in the quantification of data. But...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Varazdin Development and Entrepreneurship Agency
2023-09-01
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| Series: | Journal of Economic and Social Development (Varaždin) |
| Subjects: | |
| Online Access: | https://www.jesd-online.com/articles/desktop-study-of-the-financial-performance-of-print-media-in-advent-of-social-mediadesktop.pdf |
| _version_ | 1797229531007811584 |
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| author | Alice Nyandoro Newman Wadesango Lovemore Sitsha |
| author_facet | Alice Nyandoro Newman Wadesango Lovemore Sitsha |
| author_sort | Alice Nyandoro |
| collection | DOAJ |
| description | The purpose of this desktop study was to establish the financial performance of print media in advent of social media. We have located the research of this paper within a qualitative approach. This decision was informed by the fact that this paper is not interested in the quantification of data. But its main interest lies in the painting of qualitatively rich picture of the phenomena being studied within the context of limited respondents. To this end, the problem of this study is explained descriptively and theoretically for the purpose of generating a crispy understanding of the financial performance of Print Media in Advent of Social Media. In terms of data collection, the authors sourced and reviewed literature on the topic. Among others, this sources included journal articles, books, magazines and newspapers. The results indicated that social media cause the print media, particularly the newspaper division a huge loss in revenue and advertisement and it also indicated that there is a negative relationship between financial performance and social media. |
| first_indexed | 2024-04-24T15:14:04Z |
| format | Article |
| id | doaj.art-97fdcf3e1e104be9863b48750e70e0d4 |
| institution | Directory Open Access Journal |
| issn | 1849-3327 |
| language | English |
| last_indexed | 2024-04-24T15:14:04Z |
| publishDate | 2023-09-01 |
| publisher | Varazdin Development and Entrepreneurship Agency |
| record_format | Article |
| series | Journal of Economic and Social Development (Varaždin) |
| spelling | doaj.art-97fdcf3e1e104be9863b48750e70e0d42024-04-02T09:43:36ZengVarazdin Development and Entrepreneurship AgencyJournal of Economic and Social Development (Varaždin)1849-33272023-09-0110020111Desktop study of the Financial Performance of Print Media in Advent of Social Media-DesktopAlice Nyandoro0Newman Wadesango1Lovemore Sitsha2Midlands State University, ZimbabweUniversity of Limpopo, RSAMidlands State UniversityThe purpose of this desktop study was to establish the financial performance of print media in advent of social media. We have located the research of this paper within a qualitative approach. This decision was informed by the fact that this paper is not interested in the quantification of data. But its main interest lies in the painting of qualitatively rich picture of the phenomena being studied within the context of limited respondents. To this end, the problem of this study is explained descriptively and theoretically for the purpose of generating a crispy understanding of the financial performance of Print Media in Advent of Social Media. In terms of data collection, the authors sourced and reviewed literature on the topic. Among others, this sources included journal articles, books, magazines and newspapers. The results indicated that social media cause the print media, particularly the newspaper division a huge loss in revenue and advertisement and it also indicated that there is a negative relationship between financial performance and social media.https://www.jesd-online.com/articles/desktop-study-of-the-financial-performance-of-print-media-in-advent-of-social-mediadesktop.pdffinancial performanceprint mediasocial mediarevenue |
| spellingShingle | Alice Nyandoro Newman Wadesango Lovemore Sitsha Desktop study of the Financial Performance of Print Media in Advent of Social Media-Desktop Journal of Economic and Social Development (Varaždin) financial performance print media social media revenue |
| title | Desktop study of the Financial Performance of Print Media in Advent of Social Media-Desktop |
| title_full | Desktop study of the Financial Performance of Print Media in Advent of Social Media-Desktop |
| title_fullStr | Desktop study of the Financial Performance of Print Media in Advent of Social Media-Desktop |
| title_full_unstemmed | Desktop study of the Financial Performance of Print Media in Advent of Social Media-Desktop |
| title_short | Desktop study of the Financial Performance of Print Media in Advent of Social Media-Desktop |
| title_sort | desktop study of the financial performance of print media in advent of social media desktop |
| topic | financial performance print media social media revenue |
| url | https://www.jesd-online.com/articles/desktop-study-of-the-financial-performance-of-print-media-in-advent-of-social-mediadesktop.pdf |
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