From Millennium Development Goals to Sustainable Development Goals: Transforming development communication to sustainability communication

At the highest international political level, the United Nations declared the Sustainable Development Goals (SDGs) in 2015 after having announced (and later not fulfilled) the Millennium Development Goals (MDGs) in 2000. This shift from the MDGs to the SDGs, in which the term development was replace...

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Main Author: Sigrid Kannengießer
Format: Article
Language:deu
Published: Seismo Verlag 2023-04-01
Series:Studies in Communication Sciences
Subjects:
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author Sigrid Kannengießer
author_facet Sigrid Kannengießer
author_sort Sigrid Kannengießer
collection DOAJ
description At the highest international political level, the United Nations declared the Sustainable Development Goals (SDGs) in 2015 after having announced (and later not fulfilled) the Millennium Development Goals (MDGs) in 2000. This shift from the MDGs to the SDGs, in which the term development was replaced by the concept of sustainability, also demands a paradigm shift within the research field of development communication and communication for social change which needs to put the focus on sustainability, embracing the concept of sustainability communication as key when analyzing and practicing social change by the use of communication and media. The article unfolds this argument by explaining the political shift from the MDGs to the SDGs and the relevant research fields analyzing these different goals and then sketching the research areas of development communication and communication for social change as well as the one of sustainability communication. In bringing all these areas together, it is argued that the change of the political goals provokes the above mentioned paradigm shift in the research area of development communication. Transforming development communication into sustainability communication also allows to focus the broad term of communication for social change on a specific aim – which is sustainability.
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spelling doaj.art-9802fdbdceee4fe492d1a692297e2cb42023-04-25T12:13:34ZdeuSeismo VerlagStudies in Communication Sciences1424-48962296-41502023-04-01231121135https://doi.org/10.24434/j.scoms.2023.01.3516From Millennium Development Goals to Sustainable Development Goals: Transforming development communication to sustainability communicationSigrid Kannengießer0https://orcid.org/0000-0002-2342-9868University of Münster, Department of CommunicationAt the highest international political level, the United Nations declared the Sustainable Development Goals (SDGs) in 2015 after having announced (and later not fulfilled) the Millennium Development Goals (MDGs) in 2000. This shift from the MDGs to the SDGs, in which the term development was replaced by the concept of sustainability, also demands a paradigm shift within the research field of development communication and communication for social change which needs to put the focus on sustainability, embracing the concept of sustainability communication as key when analyzing and practicing social change by the use of communication and media. The article unfolds this argument by explaining the political shift from the MDGs to the SDGs and the relevant research fields analyzing these different goals and then sketching the research areas of development communication and communication for social change as well as the one of sustainability communication. In bringing all these areas together, it is argued that the change of the political goals provokes the above mentioned paradigm shift in the research area of development communication. Transforming development communication into sustainability communication also allows to focus the broad term of communication for social change on a specific aim – which is sustainability.sustainability communicationdevelopment communicationcommunication for social changeempowerment communicationmillennium development goalssustainable development goals
spellingShingle Sigrid Kannengießer
From Millennium Development Goals to Sustainable Development Goals: Transforming development communication to sustainability communication
Studies in Communication Sciences
sustainability communication
development communication
communication for social change
empowerment communication
millennium development goals
sustainable development goals
title From Millennium Development Goals to Sustainable Development Goals: Transforming development communication to sustainability communication
title_full From Millennium Development Goals to Sustainable Development Goals: Transforming development communication to sustainability communication
title_fullStr From Millennium Development Goals to Sustainable Development Goals: Transforming development communication to sustainability communication
title_full_unstemmed From Millennium Development Goals to Sustainable Development Goals: Transforming development communication to sustainability communication
title_short From Millennium Development Goals to Sustainable Development Goals: Transforming development communication to sustainability communication
title_sort from millennium development goals to sustainable development goals transforming development communication to sustainability communication
topic sustainability communication
development communication
communication for social change
empowerment communication
millennium development goals
sustainable development goals
work_keys_str_mv AT sigridkannengießer frommillenniumdevelopmentgoalstosustainabledevelopmentgoalstransformingdevelopmentcommunicationtosustainabilitycommunication