THE IMPACT OF CANCEL CULTURE ON KAROL CONKÁ CAREER
This paper analyzes the impact of the cancel culture on Karol Conká’s career after participating at brazilian´s TV Globo show called Big Brother Brasil in 2021. Conká was invited to participate as a celebrity and social media influencer to join the reality show and compete for the money prize with n...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Feevale
2022-02-01
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| Series: | Brazilian Creative Industries Journal |
| Subjects: | |
| Online Access: | https://periodicos.feevale.br/seer/index.php/braziliancreativeindustries/article/view/2893 |
| _version_ | 1818055152728276992 |
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| author | Carolina Guarieiro Marlise Viegas Brenol |
| author_facet | Carolina Guarieiro Marlise Viegas Brenol |
| author_sort | Carolina Guarieiro |
| collection | DOAJ |
| description | This paper analyzes the impact of the cancel culture on Karol Conká’s career after participating at brazilian´s TV Globo show called Big Brother Brasil in 2021. Conká was invited to participate as a celebrity and social media influencer to join the reality show and compete for the money prize with non-celebrities. Considering the visibility that the program provides to participants and audience, the research proposes a case study on the transgressions that caused the cancellation of the artist during the period of confinement in the house and the strategies used to reconstruct her public image. This work at Social Communication main field of studies aimed to reference as theoretical concepts digital social media, visibility and digital influencers, to trace a path to the functioning of social networks dynamics. Karol Conká is a justified case study because she was eliminated with the highest rejection rate at Big Brother Brother´s history. The conflicts she was involved in during the show resulted in a loss of thousands followers on Instagram and brought important consequences for her career. As a result, the case study shows that the strategy of silence followed by mental balance narrative was well succeeded to recover audience empathy. |
| first_indexed | 2024-12-10T12:08:24Z |
| format | Article |
| id | doaj.art-98048411515d49899993eb321e465611 |
| institution | Directory Open Access Journal |
| issn | 2763-8677 |
| language | English |
| last_indexed | 2024-12-10T12:08:24Z |
| publishDate | 2022-02-01 |
| publisher | Universidade Feevale |
| record_format | Article |
| series | Brazilian Creative Industries Journal |
| spelling | doaj.art-98048411515d49899993eb321e4656112022-12-22T01:49:25ZengUniversidade FeevaleBrazilian Creative Industries Journal2763-86772022-02-0121718210.25112/bcij.v2i1.28932590THE IMPACT OF CANCEL CULTURE ON KAROL CONKÁ CAREERCarolina Guarieiro0Marlise Viegas Brenol1Universidade de BrasíliaUniversidade de BrasíliaThis paper analyzes the impact of the cancel culture on Karol Conká’s career after participating at brazilian´s TV Globo show called Big Brother Brasil in 2021. Conká was invited to participate as a celebrity and social media influencer to join the reality show and compete for the money prize with non-celebrities. Considering the visibility that the program provides to participants and audience, the research proposes a case study on the transgressions that caused the cancellation of the artist during the period of confinement in the house and the strategies used to reconstruct her public image. This work at Social Communication main field of studies aimed to reference as theoretical concepts digital social media, visibility and digital influencers, to trace a path to the functioning of social networks dynamics. Karol Conká is a justified case study because she was eliminated with the highest rejection rate at Big Brother Brother´s history. The conflicts she was involved in during the show resulted in a loss of thousands followers on Instagram and brought important consequences for her career. As a result, the case study shows that the strategy of silence followed by mental balance narrative was well succeeded to recover audience empathy.https://periodicos.feevale.br/seer/index.php/braziliancreativeindustries/article/view/2893cancel culturesocial communicationpublic image |
| spellingShingle | Carolina Guarieiro Marlise Viegas Brenol THE IMPACT OF CANCEL CULTURE ON KAROL CONKÁ CAREER Brazilian Creative Industries Journal cancel culture social communication public image |
| title | THE IMPACT OF CANCEL CULTURE ON KAROL CONKÁ CAREER |
| title_full | THE IMPACT OF CANCEL CULTURE ON KAROL CONKÁ CAREER |
| title_fullStr | THE IMPACT OF CANCEL CULTURE ON KAROL CONKÁ CAREER |
| title_full_unstemmed | THE IMPACT OF CANCEL CULTURE ON KAROL CONKÁ CAREER |
| title_short | THE IMPACT OF CANCEL CULTURE ON KAROL CONKÁ CAREER |
| title_sort | impact of cancel culture on karol conka career |
| topic | cancel culture social communication public image |
| url | https://periodicos.feevale.br/seer/index.php/braziliancreativeindustries/article/view/2893 |
| work_keys_str_mv | AT carolinaguarieiro theimpactofcancelcultureonkarolconkacareer AT marliseviegasbrenol theimpactofcancelcultureonkarolconkacareer AT carolinaguarieiro impactofcancelcultureonkarolconkacareer AT marliseviegasbrenol impactofcancelcultureonkarolconkacareer |