Mechanism of estimation of marketing strategy
In the article the chart of base elements of forming of marketing strategy of enterprise is given and indexes which can be applied at the estimation of efficiency of its realization within the limits of the models known broadly speaking are determined.
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-12-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_98_104.pdf |