PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DSLR CANON DI KOTA SEMARANG

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DSLR CANON DI KOTA SEMARANG

The needs of today's society about documentation tools has become a ordinary needs and almost any people had use of photographic equipment such as cameras. As time goes by, types of camera is always evolving. Digital Single Lens Reflex or DSLR is one type of camera that can be used for people a...

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Bibliographic Details
Main Authors: Alifian Rully Wicaksono, Agus Hermani
Format: Article
Language:English
Published: Department of Business Administration, Diponegoro University 2017-11-01
Series:Jurnal Administrasi Bisnis
Subjects:
product quality, brand image and purchase decision
Online Access:https://ejournal.undip.ac.id/index.php/janis/article/view/16601

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